At its peak painfulness, I would say that the toe-curling sharp shock of pain as my son latched on was *more* painful than my labor with him.
THat's not to say it was excruciating and made me quit. But since Conventional Wisdom is that labor=the most pain and breastfeeding=no pain unless you're Doing It Wrong -- the fact it was more painful than labor made me worry that something was wrong, when really? Nothing was wrong.
You don't think you are an exception, though?
I would expect that for the majority of the population, if breastfeeding is more painful than labour something is wrong.
Pain in BFing can be normal, and it can be a sign something is off; BFing can be hard and still normal, but it can be hard and a sign that something needs tweaking.
"BFing is hard and pain in BFing is normal" is no more helpful a message than "BFing is easy and pain means you are doing something wrong."
I get some people do not think all the lactivism messages are helpful, but it is possible for the message pendulum to swing too far the other way as well….