Oh yes, I agree that a routine is better than a strict schedule. Myself, if I have a schedule and we're not on it, I am stressed out, which is no good for anyone.
At our house, it goes like so:
We wake up when we wake up. Since we tend to be in bed at the same time every night, we assume that however much sleep we got was how much sleep we needed. Sometimes we wake up as late as 9am. Usually we're up shortly before 7pm. (As an aside, I was setting an alarm clock for myself until recently. A SAHM with a co-sleeping nursling that felt the need to set an alarm clock for 6:30am. Don't be crazy like me.)
We eat breakfast. If we have somewhere to be, we do this quickly. Otherwise, we do this slowly.
We go out on an activity, or play date, or a walk.
We either run an errand or we play, with friends or at home. If we're home, Mama uses this time to do her daily chores.
We eat lunch. See note regarding breakfast with regards to speed of food consumption.
After lunch we chill out for a little bit and digest. Then she naps. During her nap I finish my chores or do whatever.
When she wakes up I give her a snack. Don't tell her, but I've been slipping her vitamins into her snack. Heh, I feel so smart for this!
After snack we start prepping dinner.
We eat dinner.
After dinner we go outside and play some more, or we play inside. Mama usually retreats into the office for some Pinterest and wine at this point.
We bathe, read some books and all go to bed until she goes to sleep. Then the adults finish the chores and watch violent television.
Repeat.
No times on anything, but I am getting MUCH, MUCH more done since I dropped the time frames and just went with a routine. I used to have my day planned out in 30 minutes increments, in Excel. I had printed copies hung around the house. Really... don't do it. If you MUST attain some level of perfection, go for perfectly relaxed. 
Edited to add/ I schedule my housework by day. So for example, on Mondays I clean the living room and the public bathroom. Tuesdays, the kitchen and mop all the tile. Wednesdays is groceries and Thursdays the master suite. Fridays I do the other bedrooms. If I have a play date or something needs to happen that will interfere with cleaning, I do the cleaning in advance, or I plan the activity on a light cleaning day, like Fridays. This was I'm still "on top of things" and feel like I was adequately scheduled, but I am still able to be flexible and be with my friends.
Edited again to add in addition/ I do my deep cleaning throughout the year on Saturdays, when her Papa can watch her for a few hours. My projects I just get to as I can... if she's having a good day, I work at a project. If she's not, I don't.
I am still getting the hang of being this flexible. But I like it!
Last edit, one hopes/ As Learning Mum said, the only scheduled events are things that are out of the house (Story Hour), playdates, nap time and bed time. Everything else happens when it happens.
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