I agree, but I cant help but think sometimes, "Yeah, right on!" when I read these little jabs at crafty blogs. But you're right to point this out.
Heh... sorry. I shouldn't be cynical. I do a fair bit of Pinterest-inspired stuff myself, and I've been known to spend an absurd amount of time on kids' birthday cakes and so on, so I can't talk. I just feel there's a whole new level of parenting pressure out there now - it's not enough to be a good parent, one must be a creative, fun parent in a billion different ways.
Regular mothers ring up the grandparents and say "We're going to have a boy!" - awesome mothers have a gender reveal party with cake pops and a professional-quality photo of the parents releasing pink and blue balloons from a box as they kiss and wear expensive boots.
Regular mothers slap together a birthday cake, some lollies and chips, and a few games - awesome mothers have a themed birthday food table in turquoise and red, with vintage-style bunting, ruffle balls, macarons and a selection of arty retro cake stands.
Regular mothers say "Look, here's your new little sister!" - awesome mothers create a personalised welcoming-the-new-baby book online, give the new big brother a present from the baby, and photograph the first encounter in black and white with customised bokeh.
Regular mothers buy a chocolate Advent calendar or get their kids to tick off the days until Christmas on the calendar - awesome mothers spend 30 minutes a day posing the Elf on a Shelf in a creative, quirky variety of situations involving tickets to miniature train rides, homemade s'mores for breakfast and hand-inked letters from Santa.
I wouldn't mind so much, except it's easy to make the jump from "DD would love that" to "I should do that" to "I suck because I'm not doing that" to "I'm a complete failure as a parent". Which I realise is more the fault of my brain than anyone's craft blog. :p
I didn't realise Elf on the Shelf came with a book. That puts a new spin on it. The Pinterest pics definitely depict it as a "mischievous Elf who gets into trouble around the house" thing, not a "he's checking up on you" thing.