It's the whole inside of the coconut - the meat - before it gets sqashed down to extract the coconut oil. It's a little darker in color, and a little firmer, but when warmed up spreads nicely. I just had a baked sweet potato this morning and used that instead of the earth balance butter! I don't think I've seen it in stores, I ordered it online http://www.vitacost.com/artisana-100-organic-raw-coconut-butter, I think the price has gone up a bit, but that's the brand.
Thanks. Will be trying it out. Btw it is slightly cheaper on Amazon under their Free Super Saving.
Edited by Neera - 1/30/13 at 7:14am