Lantana is a perennial. It will die to nothing after a frost. It comes back from the roots and partially from the old stalks.
It is important NOT to prune off dead plant material until spring after the plants have re-emerged. I think many people think they are dead and rip them out when in fact they are not. My neighbor almost did this, this year with a beautiful ring of lantana (var samantha). I squealed when I saw her doing this and had to show her that the plant was NOT dead just dormant.
They need lots of sun and well draining soil. You will not have as good results if they are fully shaded.
Have fun! Lantana comes in so many exciting colors! We have one hybrid this year at the nursery in the patriot series called Hot Country that I adore!! It starts out a pale yellow fading to a pink then a hot pink. I am not a hot pink person. In fact any bluish reds turn me off but this one is spectacular. We also have one called hallelujah which is the sweetest cream color.
I hate working with lantana but the colors make it worth it!