UpSpring Baby came out with a product called Milkscreen Breast Milk Production Test and it threw Moms in a tizzy on social media. The test requires the mom to pump milk and record amounts. This "calculator" would tell the mom if she is producing low, normal, or high amounts of breast milk.
Well, you can imagine what happened next. A facebook group popped up called Mothers Against Milkscreen Breastfeeding Assessment Test and they gained 1500 followers in less than a few days. They started an online petition and gained close to 12k signatures. They wrote an open letter to Target, a carrier of the product, and shared Twitter handles of Target executives with their supporters.
From their Facebook page:
We live in a culture surrounded by misinformation and doubt when it comes to breastfeeding. We are just now raising awareness that 'breast is best' in a culture that has been led to believe for years, by the formula industry, that mothers in some way or another are incapable of providing proper nutrition for their babies, or that for some reason breast feeding is indecent or offensive.
The overwhelming response to this product worked. Target removed the product from store shelves and from the online store. UpSpring removed the product from their website with apologies.
What do you think about the Milk Production Test? Would you have used it?
How do you feel about Target and UpSpring's decision to remove the product?