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I Always Feeeeeel like Somebody's Watching Me . . .

post #1 of 9
Thread Starter 

http://blogs.wsj.com/cio/2013/05/01/glaxo-mined-online-parent-discussion-boards-for-vaccine-worries/

 

Check this out! We are not alone, this just came off Fierce Vaccines . . .

 

As a side note, we can't get GSK MMR here, so if you are watching GSK, bring it to the US, give Merck some competition!

post #2 of 9
Nothing new here. Study your demographic. Snoop on them, if you have to. Learn what makes them tick. Learn their objections, and memorize talking points to counter them. I know the drill. I used to work in sales. thumb.gif
post #3 of 9
Sick. They want to see what "our customers" are saying. Customers? I'm disgusted. They mean potential customers they hope to coerce by "arming" doctors with "better educational materials"- read: marketing propaganda.
post #4 of 9

Well, it was a matter of time before they stooped to that level but it really doesn't surprise me....nothing does too much anymore.  

post #5 of 9
Doesn't surprise me either, I just thought the blatant consumerist bent of the article was offensive.
post #6 of 9
I find it concerning they seem to be able to do that without either the site or the users permission. I realise the Internet is public, but that seems a bit much.

I'm happy they're showing interest in the concerns of parents though. I actually think that ultimately could be a positive thing.
post #7 of 9
I agree that it could be a positive thing, but only if they address those concerns in a substantive way- not if they just change their marketing in order to be more persuasive.
post #8 of 9
If it were done by a panel of independent and impartial physicians and scientists, (Sorry, Offit, you're a bench-warmer for this one), then it could be positive.
post #9 of 9
If it were done by a panel of independent and impartial physicians and scientists, (Sorry, Offit, you're a bench-warmer for this one), then it could be positive.
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