Knowing the geographic areas where more people have refused vaccines allows public health officials to better target education programs that would address people’s safety fears about vaccinations, he said.
Translation: This info will be helpful so that we know where to focus our fear mongering and propaganda. I always laugh when I see statements like this because the "education" programs they are talking about do nothing to address parents safety concerns other than to say "you are misinformed - stop listening to Jenny McCarthy, the MMR has been proven to not cause autism and just do what we tell you!
The article also mentions (of course) that pertussis is on the rise because people are refusing vaccines - never mind that the CDC has basically admitted that this is NOT the reason that pertussis is on the rise.
Here is another article about "surveillance" with more of the same approach:
“Real-time monitoring and analysis of vaccine concerns could help governments and public health officials locally, nationally, and globally understand where they should focus their attention and resources when a concern arises, and where specific vaccines might need more tailored engagement strategies.”