My advice has always been to tell people ASAP so that if something sad happens, people will know why you're sad. And last summer after my second recent loss, it was a comfort that I was surrounded at work by a safety net of ppl who knew, esp since pg women are SO clueless & self-involved that they rarely stop to think about who's listening when they start whining about being pregnant or announcing fun stuff. I had one coworker due the same week as me whose BFF at work insisted upon showing me the video of my coworkers doing an ultrasound on her to see the gender! I had just gotten ok with everything and she so unknowingly kicked me! So it was nice having a few ppl I could whine to, who always knew why I was sad, with whom I could be catty to vent!
That said, this time I've slowly told ppl, so slowly, superstitiously, like I'm playing Jenga. Then I remind myself to breathe I never understood until this time why ppl wait, but I am really really enjoying having this secret to myself. Also, since my closest friends IRL are all roughly my age, they are not breeding and it's even been weird with my BFF since I'm in this otherworldly self-absorbed place and all she can say is, "How are you feeling?" I'm starting to really love ppl not asking me that OTOH, my coworkers who know are SO KIND to me and here I've worked there for over 10 years and at least in my head I've complained about "special treatment" for pg coworkers and yet here I am the recipient already and I pray with all my soul I can in turn give the same kindness to the ones who come after me. Maybe just the Special Cases like me (You know, I'm OLD, right?)
I told my kids after I saw it was in the right place and the right size, esp since they are teens and we were about to fly across the country just the 3 of us to visit my dad. They needed to know just in case. My mom had 3 losses when I was little and I wish she'd never told me then..I was 3 and so so so heartbroken, a pain I still carry with me! Why did I have to know?? I'm an only child and I think I must have TORTURED my mom asking for siblings, so maybe that's why she told me...so I'd know why I didn't have any. But still. It was a no win (after she lost both tubes in the 70's there were no more options).
Sorry so long-winded. The rest of the answer is, I guess I'm waiting until after 12 weeks to make a general announcement. Maybe longer. It's a whole nother culture out there now compared with 14 years ago when I did this last. The whole Facebook & Pinterest factor...SMH. Gender Reveal? FB announcements?? <------morning sickness kicks in lolsjk I'm just a bitter old woman, pay me no mind