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Coke Ad and American Diversity

post #1 of 34
Thread Starter 

Certainly not a Coca Cola fan (I prefer Pepsi when I do drink soda) but I was taken aback by some of the anger over Coke's Super Bowl ad. If you haven't seen the ad, here it is. Would love to hear what you think.

 

post #2 of 34
I thought it was a cool commercial. It was one of the few that I really stopped and paid attention to. At the end, my wife and I remarked to each other that we really liked it. We didn't even notice the gay couple in it. I was surprised to hear that people were upset about it and calling it un-American because there were other languages in it. I thought it was about how Coca-Cola (though problematically) unites all of us around the world. It often surprises me when people react by being racist and xenophobic.
post #3 of 34

I never drink any Coke or Pepsi or any sugary soda drinks, so I am not at all attached to the brand. However, from a purely advertising concept point of view, I loved the idea of this ad. Coca Cola is using its power and reach to emphasize the diversity in this country and I believe that big brands can send strong messages through their ads. Sadly, this is also an opportunity to shed light on how racist and xenophobic so many people still are. The more ads like this one get created, and the more children go to schools with diverse demographics and have friends from other races/countries/religions, the more we will get accustomed to the idea that diversity is (and has always been) at the foundation of this country. (This coming from someone who got her American citizenship barely 3 years ago.) 

post #4 of 34
Quote:
Originally Posted by Monica S View Post
 

I never drink any Coke or Pepsi or any sugary soda drinks, so I am not at all attached to the brand. However, from a purely advertising concept point of view, I loved the idea of this ad. Coca Cola is using its power and reach to emphasize the diversity in this country and I believe that big brands can send strong messages through their ads. Sadly, this is also an opportunity to shed light on how racist and xenophobic so many people still are. The more ads like this one get created, and the more children go to schools with diverse demographics and have friends from other races/countries/religions, the more we will get accustomed to the idea that diversity is (and has always been) at the foundation of this country. (This coming from someone who got her American citizenship barely 3 years ago.) 

This.  

Also, there was a cheerios ad a while back that people were all up in a roar about because of an interracial family.  The same "family" played in another cheerios ad that aired over super bowl.  I loved both the cheerios ads.  I like that the companies are tapping in to the diversity of our world.

 

Amy

post #5 of 34

There is no doubt that this is is a beautiful work!  Nobody can deny that there are people from all over the world in America!

post #6 of 34

I thought it was great!  America has always been the "Great American Melting Pot" as Saturday morning's Schoolhouse Rock used to sing about.  It seems in recent years, there have been those who want natural born "Americans" to be prevented from having our traditions while people of other ethnic groups, religions, sexual orientations can celebrate theirs.  THAT's what I have a problem with!  If others can "do their thing", why can't we still "do our thing" the way we have for centuries without somebody telling us it offends them?!

post #7 of 34

Seriously? This upset people? *sigh* I wonder when grownups will act like grownups. How many Americans can go back more than a handful of generations and NOT find at least some ancestors who are non-native English speakers?

post #8 of 34
Quote:
Originally Posted by oneluckymama View Post
 

Seriously? This upset people? *sigh* I wonder when grownups will act like grownups. How many Americans can go back more than a handful of generations and NOT find at least some ancestors who are non-native English speakers?

 

Well, what makes native English speaking ancestors more American than others? Just because they were among the first to come here? Technically, everyone in this country is an immigrant, with the exception of the native populations. 

post #9 of 34

I agree that one is not more American than another. The fact that people freak about languages other than English is hypocritical since I doubt there are many who can claim their families never spoke anything but English. When people say that speaking English is the most important thing about being an American it simply shows their ignorance of even their own family backgrounds as well as the history of this country.

 

A secondary point in the commercial, and one Coke is proudly promoting, is that people all over the world drink Coke - whether they are American or not. Coke is very happy with the money they make exporting their product all over the world - sharing this "American" product with other cultures.

post #10 of 34

I thought it was a really beautiful commercial. The idea that people actually got upset about it makes me sad that there are still so many ignorant people left in the world.

post #11 of 34

I loved it, honestly. I've watched it a couple of times on youtube even. If I could I'd put the song as my ringtone.

 

And I applaud a company willing to show Muslims, especially women in hijab, in a normal & good light in their ads. Unlike Best Buy who chickened out of showing their ad with a guy who's only indicator of being Muslim was his name just because it made the newspapers the day before the Super Bowl & people complained.

 

 

I didn't even notice the gay couple - even after watching several times.

 

America is a big melting pot, and just because someone speaks another language doesn't mean they aren't Americans. People grow up bilingual here, or even trilingual. At one point in history over 40 different languages were spoken in NYC ALONE. And just because someone dresses like / acts like / speaks another language / follows a religion commonly practiced in another country does not mean they are not born in America. This is especially true when it comes to religion. That sister in Hijab could have been born in Iraq or Egypt, but she just as easy could be an American who traces her family back to pilgrim times or even has native American ancestry. People tend to thing that hijab automatically equals foreign born immigrant that barely speaks English. It doesn't.

post #12 of 34

To me it is smoke in mirrors.  The commercial implies that coke brings us together multiculturally, but that is far from the truth.  It is destructive culturally and environmentally.  http://www.bluegold-worldwaterwars.com/actionplan/groundwater.html  

post #13 of 34

I enjoyed the first Cheerios ad but this year's was not as enjoyable to me.  I think the girl is cute and it's hilarious and sweet that the dad woke up with Cheerios dumped on him because his little girl cares about his heart.

post #14 of 34

Love the ad . Hate the company.

post #15 of 34

I didn't agree with it.


Edited by Sativarain1 - 2/5/14 at 7:33pm
post #16 of 34

Loved it! Wish all commercials were as tasteful..  my thought was Coca Cola is American so they tried to represent America in all its diversity in it, linking Coca Cola with America, since it was first invented or sold here (if I'm not mistaken?)... I'm not sure if I missed it but I hope they represented native americans in there.. this land was theirs first and I think everyone owes them big time. I'm not n/a but I'm ashamed of what was done to them and their land.. my ancestors came from Europe before WWI. We all speak English at this point but America is still the melting pot, thats what the commercial is about.. I didn't think it implied that Coke brings us together, just that Coke is American, that was my impression.

post #17 of 34

My husband and I thought it was pretty neat as well. People are so ridiculous about the things they get angry about.

post #18 of 34

i thought it was a beautiful commercial. i cannot grasp the bigotry that some people harbor in their hearts. 

post #19 of 34

I like it very much. This is my America.

post #20 of 34

I loved the commercial itself, but was sort of peeved this beautiful idea was being used to sell a soda. BUT it sure beats the old Pepsi commercials with Britney Spears and Bob Dole creepily watching (remember that one?). 

 

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