Originally Posted by sunnmama
If it is all of the "Atkins-friendly" products and ads that are driving people crazy, that is interesting because those products may actually be the downfall of the trend.....
I heard an interesting (to me, at least ) theory about "fad diets" a few weeks ago (can't remember where--pbs?). They work really well at first, because they eliminate a group of foods. Doesn't really matter what foods--just that the choice of foods is limited. Limited food choice= lower calories ingested (my dh lost 30 pounds one year just eliminating dairy....no other constrictions).
Then--the diet gets really, really popular, and everyone wants a piece of the marketing pie. So all of these "diet friendly" products are marketed, and suddenly the choice of foods is not limited at all! Think back to the low-fat trend: fat-free cookies, fat-free cake, fat-free icecream...you name it! And, predictably, people lost less weight on the fat-free plan with lots of new fat-free choices.
Only time will tell, but, as people incorporate all of these engineered "low carb" products into their diets, the low-carb diet may prove to be much less effective.
Edited for typo.