I think its entirely a publicity tactic. I mean, has there been any suggestion that this family is financially challenged? No. This is not the case where a family is destitute due to some nature or man-made disaster - ie house burns down, etc.
Are other companies rushing to give things like cribs, clothes etc for this baby? No, the family will buy it themselves, if they choose, just like any other family. I mean, maybe the family was going to formula feed anyhow, so they should have already budgeted for it. They would have been buying it anyhow, what the difference now?
The difference is that they are famous now, and will be getting a lot of publicity. So the formula co has hooked onto that. There are tons of families more needy than this - moms die all the time and leave babies behind, do the formula co's ever help these families out? If they really wanted to help, they could make "formula grants" to give to these families who are put in these situations. But they don't.
To me, it is like they are rubbing salt in the wound of this family, especially if they had wanted to breastfeed. If they family beleives in bfing, it would just hurt more to get the formula. If they were going to formula feed, they were going to have to pay for it anyhow, so whats the difference now?
By doing this give-away, the formula brand is trying to re-emphasize to us that they are SAVING lives by existing, after all, how would this baby be fed if not for the existence of formula??? Never mind that most users of formula do so by choice, not neccesity.
AND, if the different brands of formula are SO UNIQUE and special, why PRESUME that your brand is the best for that baby? They family could end up with a years supply of some brand they can't use. Again the formula co's are contradicting themselves - they want use to believe that each brand and formulation is so unique and scientific, but they they can give a years supply without consulting with the family.
you can see this irritates me.
Janice