Excellent point Mama24-7!!
Here is something else they never mention during breast cancer campaingns...
YOU DON'T HAVE TO HAVE A LUMP TO HAVE BREASTCANCER.
Yes, self exams and mammograms are extremely important, but lumps and bumps are not the only ways breat cancer presents itself. My mom died from breast cancer a little more than 3 years ago. She had regular mammograms and always checked herself and we had NO family history. Well one day she got a RASH on her breast. Thought nothing of it. Chalked it up to a new bra, new soap, whatever.
Docs dismissed it b/c most are not trained or educated on this particular very deadly form of BC. 
Inflammatory breast cancer usually grows in nests or sheets, rather than as a confined, solid tumor and therefore can be diffuse throughout the breast with no palpable mass. The cancer cells clog the lymphatic system just below the skin. Some women who have inflammatory breast cancer may remain undiagnosed for long periods, even while seeing their doctor to learn the cause of her symptoms. The symptoms are similar to mastitis and some doctors, not recognizing IBC, will prescribe antibiotics.
One or more of the following are Typical Symptoms of IBC:
* Swelling, usually sudden, sometimes a cup size in a few days
* Itching
* Pink, red, or dark colored area (called erythema) sometimes with texture similar to the skin of an orange (called peau d'orange)
* Ridges and thickened areas of the skin
* What appears to be a bruise that does not go away
* Nipple retraction
* Nipple discharge, may or may not be bloody
* Breast is warm to the touch
* Breast pain (from a constant ache to stabbing pains)
* Change in color and texture of the aureole
My mom died 12 months after the figured out her diagnosis. It is VERY aggressive and nobody in the BC community seems to talk about it. Check out this link to see what a breast with Inflamatory Breast Cancer looks like so you can monitor yourself for this as well as lumps. Pass it on!
http://www.ibcresearch.org/symptoms/ibcvsc.htm
Save a life, Pass it on!