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Do NOT answer National Opinion Network survey

post #1 of 27
Thread Starter 
I know there was an earlier thread about this company but I wanted to revisit the topic.

To summarize: this is a mailed survey that asks detailed questions about formula use. I emailed the contact to get some info as there is none on their website and this is what she emailed back:

I recently received an invitation to join your focus group. I have some questions about your research focus group.

1. Where did you get my name and address? We obtain names from a list company who specializes in mothers with recent new babies. They get their information from maternity shops, magazine subscriptions, goverment information, etc.

2. Who is sponsoring your research? Who is paying for your information? We are not at liberty to divulge this information.

3. What is this information used for? This information is used to track feeding methods, usage, and consumption volumes to help better understand what mothers tend to use, etc. This helps to improve products and services.

4. What types of products do your questionnaires focus on? We are not at liberty to discuss this information.

5. Why do you need to know what hospital I delivered at? We try to track this information at the hospital level. However, please do not answer any question you feel uncomfortable with.

On the other thread OP said she worked for a marketing firm and she warned the formula companies are especially interested in hearing from BFing mothers so they can tailor ad campaigns to undermine BFing. I'm especially ticked off that they want to know what hospital I delivered at and whether I was offered formula there. I wasn't and I don't want some formula company calling up the hosp badgering them into offering formula to new moms, esp since the hosp is trying to raise money for a new NICU (we'll give you money if you pimp our formula/name the NICU after us...)
post #2 of 27
omg, i just answered an email i got about 2 weeks ago!
post #3 of 27
That's just sick.

I work at a hospital and it is just crawling with Nestle sales reps, among others. I always seem to get into elevators with them, and people (patients and visitors) see their badges and say things like, "Oh! Are you handing out free candy bars today?!" And I just want to yell, "NO! They are evil! Look away Look away! Quick before they stick a bottle in your mouth!" Grrrr...
post #4 of 27
Thanks for the info! I will double check the surveys I am answering from now on!
post #5 of 27
Gross! Especially that they wanna hear from bf mamas so they can undermine us!

Thanks for this info...I often answer surveys and probably wouldn't even have thought twice. Creepy!
post #6 of 27
aw man! I answered those surveys during DS's first year. I don't know why I never thought about it -- just did it. :
post #7 of 27
Ugh! Crap! I answered one a while back and put the hosptial on it too. How stupid of me!!! Tricksters.
post #8 of 27
I answer them - with a "screw you, he's still 100% BF at 9 months" kind of attitude.
post #9 of 27
I kinda understand why not to answer it, but on the otherhand, I want the formula companies to know that I nursed my son, despite the fact I was offered formula. I don't want them to come back with unreal statistics that don't show how many women DO breastfeed (and resist their campaign).

But then again, I took EVERY sample and signed up for all the free formula I could get--- and donated it (including the checks) to an organization that serves children in need. I figure that one way to make the formula companies lose money is to take their free products and NOT buy anything from them. I know it is small and petty, but it makes me feel like I got 'even' a little bit.

In my case, it was my pediatrician that pushed me to supplement (ds lost 10% of body weight plus). Unfortunatly, I did not know enough at the time to argue, but I knew enough to be extremely upset about having to feed my son formula)-: At least my milk came in and I only used a little formula for 2 days and then was able to supplement with breast milk. After about a week I was able to nurse exclusively-- and after 3 months of problems it stopped hurting and being extremely hard. We had issue that may have been due to nipple confusion, but it is hard to know, he cerainly knew how to suck, just not be gentle. Wish I had known about cup feeding- grrrr.

Oh well. I did look at the questions they asked and I can't really see what useful infromation they would get that would help them 'craft' their marketing campaign- but if someone has info that would explain how answering the survey is truly 'harmful' to future b'feeding moms I'd certainly want to hear and learn.

Hope that makes sense, it is late and I just can't sleep.

Jessica
post #10 of 27
I got one a few months ago (they seemed to think my then 13mo was a newborn, but whatever) and filled it out honestly~~that my DD was 13mo and I never had and never will use any formula. I also wrote "breastfed is bestfed" on every page in Sharpie marker.
post #11 of 27
I have gotten that survey a couple of times. I answered it honestly, and then I wrote, "formula is poison" in the margins of all of the pages just to get my point across that I would not use any of the crap. I just wanted to be clear with them on where I stood.

I didn't have to worry about telling them what hospital I used because I delivered at home, and none of my midwives has ever given me a sample bag of formula.
post #12 of 27
Quote:
Originally Posted by gottaknit
That's just sick.

I work at a hospital and it is just crawling with Nestle sales reps, among others. I always seem to get into elevators with them, and people (patients and visitors) see their badges and say things like, "Oh! Are you handing out free candy bars today?!" And I just want to yell, "NO! They are evil! Look away Look away! Quick before they stick a bottle in your mouth!" Grrrr...
OMG i about died laughing! I woke up my baby who was nursing!
~Erin~
post #13 of 27
Thank you so much for the warning. I will keep that in mind. I love how they can get your name and address (personal information) but they won't tell you anything about who they are.
post #14 of 27
Quote:
Originally Posted by party_of_six
then I wrote, "formula is poison" in the margins of all of the pages
Wow. I'll be sure to turn myself in at the nearest police station for poisoning my baby as soon as my husband gets home tonight.
post #15 of 27

Why?

Quote:
Originally Posted by HoneymoonBaby
Wow. I'll be sure to turn myself in at the nearest police station for poisoning my baby as soon as my husband gets home tonight.
Why? Why do mamas who feed their babies formula come to the Breastfeeding Support and Advocacy forum and then get offended when people say mean things about formula makers? party_of_six didn't call you a bad mother and she didn't tell you that you are poisoning your child. She was responding to a survey presumably intended to gather information to sell more formula.
post #16 of 27
I used the sharpie on my questionaire too. I wrote a little piece on how underhanded I think it is to push formula on new mothers at the hospital. Most new mothers don't know better, and having formula samples and freebies given at the hospital with so little BF support, it gives the impression that formula feeding is recommended by the healthcare system. Which I feel is an underhanded marketing tactic.
post #17 of 27
All that formula marketing is sick! They really do have strong marketing in hospitals. I went to my first prenatal appointment and recieved a Similac diaper bag with a can of formula and formula advertizing and cupons in it. I would have turned it down, but I figured, go ahead, waste your money on someone who isn't going to buy your stuff anyway! With first baby I recieved a whole can of formula and a box of single serve pouches. They became really familiar with my trash can along with about 3 mailings a week of formula cupons! GGrrrrr!
post #18 of 27
I fill out nothing.
Somehow, they got my in-laws address and my name, and sent a case of formula there.
The only way they could have gotten it was from my hospital emergency information.
Annette
post #19 of 27
Quote:
Originally Posted by annettemarie
I fill out nothing.
Somehow, they got my in-laws address and my name, and sent a case of formula there.
The only way they could have gotten it was from my hospital emergency information.
Annette
I am amazed that people get whole actual cases on their doorstep. I remember getting a can in the mail.
post #20 of 27
6 cans. My MIL took it to the food bank before telling me about it.
I think she was afraid I would commit an act of civil disobedience involving launching sample cans at buildings!
Annette
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