Coupons in the paper can be hit or miss. You can go weeks w/ nothing or very little and then, wham, there'll be several thick fliers. In our paper, organic and natural coupons are starting to pop in--Boca, Morning Star, Stonyfield Farms, Sun & Earth, Terra. From time to time, I'll notice a good coupon in a magazine, but not often. Some of my best coupons are on the packages of the items themselves. For example, Earth's Best cereal has coupons on the outside of the box, and Cascadian Farms often has coupons on the inside of the box. I've been meaning to e-mail some of my favorite brands and ask for coupons, and I've recently joined a coupon train.