I grew up on generic brands, and to be honest, I don't see the big deal with certain name brands. I wasn't impressed with quality of say del monte over Kroger, for example. I'm convinced it is what you grow up with that determines your taste for food. My husband grew up on only brand names. He's one of the pickiest eaters, and he's fond of several of the Meijer generic products But yeah, you do take a chance with generics in some markets. Kroger has a guarantee, and so far, Picky-boy (my nick name for DH) hasn't thrown anything away with Kroger on it.
We buy big packs of chicken breasts, chicken nuggets, canned veggies, bread (they carry their own brand in many whole grain versions, too), Club-type crackers, Graham crackers, spaghetti sauce, etc all labelled Meijer brand.
Some people get very set on certain tastes, though. And unless it is the exact brand, nothing will ever be as good as, in their opinions. His family is soooooo picky. The whole lot of them. I seem to have a lot of picky eaters around me...

Pyra