Originally Posted by Black Orchid
I work for a marketing company, so I know what happens with manufacture's coupons. I'm just happy to help someone who really needs it. Not too worried if the FF companies don't know I am still breastfeeding, its just one more can that they will not sell for their inflated prices. And just so you know, the % of manufacturer costs that come from marketing is pretty low in consumer goods. They do not get a very high redemption on coupons at all (10% at best) so whether someone who really needs it uses a coupon isn't causing someone else to pay more.
The good will I am extending to these women who need help override any percieved benefit of not using the coupons. I prefer to express activism in other ways, like volunteering my time to help in a lactation clinic and donating time and money to organizations like LLL who promote breastfeeding.
I disagree. Formula companies market more aggressively to breastfeeding women. When a formula company realizes that a breastfeeding woman is using the coupons, it only encourages them to market even more aggressively to breastfeeding women. If someone wants/needs the coupons, they should sign themselves up. If they truly have a need, they probably qualify for WIC.
Additionally, no matter what the percentage of redemption of the coupons, the fact remains that they do not simply eat the cost. Formula is so much more expensive than it has to be. Why? Aggressive advertising, including giveaways, "free" samples, and coupons.
You certainly are entitled to express activism in any way you wish, if you wish to extend "good will" in this way. But I think for breastfeeding women to use these coupons at all, in any way, unless they themselves are using them due to a very real need to supplement, they are doing a disservice to themselves, and to breastfeeding.