Aveda Corporation Response
Aveda was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Today, Aveda continues to manufacture professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products for both professional and personal use. As such, Aveda is one of the largest purchasers of organic ingredients in the personal care industry. Ninety percent of Aveda’s essential oils are certified and 89% of Aveda’s raw herbal ingredients are certified organic.
Since 1978, Aveda has been a leader in pioneering plant and mineral-based alternatives to petrochemicals. Hundreds of Aveda products are at least 90% naturally-derived. Aveda strictly defines naturally-derived as plant or non-petroleum mineral-based ingredients. As an example, Aveda is the first beauty company to pioneer the use of salicylic acid from oil of wintergreen as a naturally-derived alternative to traditional 100% synthetic salicylic acid made with petrochemicals.
Aveda has developed plant-based preservatives as an alternative to parabens and where possible, has removed parabens from its formulae. Aveda has formulated new paraben-free products or reformulated more than 480 formulae to remove parabens, and continues to constantly phase-in new formulations from which parabens have been removed.
For more information, please visit www.aveda.com
or call 1-800-644-4831.