Is Aveda REALLY safe?

[Bookworm]

I know they have this "science of plants" or whatever marketing strategy, and I do use a few of their products, ones that Burt's Bees doesn't make, but I always wonder if Aveda is really safe? Just because they add plant matter doesn't mean they subtract bad chemicals, right? I usually rely on www.ewg.org for information on such stuff, but I can only find Aveda's hair products, not their cosmetics.

Does anyone know the real deal on Aveda? Thanks!

[kavamamakava]

I'm not sure what you mean by safe, but they aren't the greatest. They do use a lot of essential oils (too much for my sensitive skin) and nice ingredients, but they also use a lot of the junk that everyone else. I don't have any of their products in front of me to read the ingredients list, but their website only lists what they call "key ingredients" so I can't get the info. I get a rash from many of their products so I'm willing to bet that they use lauryl and/or laureth sulfates. I don't get rashes from products that don't use those.

[Judegirl]

I know that I went to buy their mascara the other day and was troubled by the website's inclusion of only the "key ingredients." I want to know ALL the ingredients, not just the "key" ones!

I keep meaning to call to see what they say...will keep you posted if you're interested.

Jude

[Bookworm]

Interested, interested! Thanks, Jude!

[~*max*~]

: I have wondered this too.

[AngelBee]

:

[girlndocs]

It's probably just a marketing gimmick. I wouldn't buy anything I couldn't get a complete list of ingredients on.

[erth mama]

I'm pretty sure they list the ingredients here in Canada. Last time I looked they were filled with chemicals and crap. Unfortunately.......

[Judegirl]

No, Aveda is not safe

So I called them...I asked specifically about their mascara...turns out the "key ingredients" happen to be the benign ones. The rep actually said, when I asked why only the "key" ingredients were on the website, that the company doesn't think it's necessary to list everything there, but they are happy to provide customers with a list if they call. When I asked why that was the case, she said, "No reason." LOL!

It contains all the baddies, including methyl- and propylparaben, cetyl alcohol, PEG-100, PDT, triethylomine, diazolidinyl urea (okay, I don't actually know what that one is, but it's a synthetic preservative)...

No Aveda mascara for me. Continuing the search...

Jude

[Bookworm]

Wow. I suspected, but I'm sad to learn the truth.

Thank you so much for checking on that and posting it!

[BelovedK]

They are owned by Estee Lauder. I think in the beginning they were safe & natural products , I heard that Horst(the original founder) made the first shampoo in his kitchen sink, but they were soon overtaken by marketers and such.
I love the smells, but hate the fact that they are so exclusive, only certian salons can carry them and they all have to go about their business in the Aveda way.



Blessings
~K~

[member]

Yeah, Aveda is definitely more of the Organic Style set than the natural product set. Does Burt's Bees make a mascara? I tend to have good luck with their products.

[ian'smommaya]

hi. i just thought i would add that there school is wierd too. the student have a very specific wardrobe they must wear, women must wear makeup, etc.etc.

and there products are amazingly overpriced, and friend works in there office and gets the products for a dollar each.
maya

[BelovedK]

I used to work in aveda concept salon and we even had to put makeup on each client, even if it was just lipstick.
I don't like anyone telling me what to do or look like :

[stacyg]

nak
i also worked at a concept salon...we didn't put makeup on people. but the price was doubled up...we (the employees) got the products at cost.
i always thought they were a good choice...i am really bummed at the answer!!!

[juicylucy]

no, they are not completely natural, but they are more natural than some cosmetics companies, which is why I like them (though I agree the prices are crazy!) I like that they don't have crushed up beetles etc in their cosmetics.

For the purest of cosmetics, try Gabriel cosmetics or Ecco Bella. They are available in places like Whole Foods.

[GruppieGirl]

This is a bit off topic from the original questions, but...

I go to an Aveda concept salon. And I really love it.

Whatever they use for hair color is so much gentler than what I have tried at other salons. My hair doesn't get "crunchy". Uck! I also have very sensitive skin and Aveda's face products are some of the only products I can use. Burt's Bees is the worst. Talk about burning.

Truly, I love to go to the salon to relax. As soon as I walk in I am offered tea or water. The stylists are all soft spoken. It is good for my soul to be in a calming place once and a while.

Anyone have any info about the cleansing or moisturizing products?

[girlndocs]

Originally Posted by juicylucy

no, they are not completely natural, but they are more natural than some cosmetics companies, which is why I like them (though I agree the prices are crazy!) I like that they don't have crushed up beetles etc in their cosmetics.

Well if we're talking about natural, what could be more natural than crushed-up beetles? :LOL

[avedacorp]

Aveda Corporation Response

Aveda was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Today, Aveda continues to manufacture professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products for both professional and personal use. As such, Aveda is one of the largest purchasers of organic ingredients in the personal care industry. Ninety percent of Aveda’s essential oils are certified and 89% of Aveda’s raw herbal ingredients are certified organic.

Since 1978, Aveda has been a leader in pioneering plant and mineral-based alternatives to petrochemicals. Hundreds of Aveda products are at least 90% naturally-derived. Aveda strictly defines naturally-derived as plant or non-petroleum mineral-based ingredients. As an example, Aveda is the first beauty company to pioneer the use of salicylic acid from oil of wintergreen as a naturally-derived alternative to traditional 100% synthetic salicylic acid made with petrochemicals.

Aveda has developed plant-based preservatives as an alternative to parabens and where possible, has removed parabens from its formulae. Aveda has formulated new paraben-free products or reformulated more than 480 formulae to remove parabens, and continues to constantly phase-in new formulations from which parabens have been removed.

For more information, please visit www.aveda.com or call 1-800-644-4831.

[Sadystar]

wow...big brother is watching us girls! Y'know we're smart enough to read between the lines....