Much interesting discussion and food for thought but I definitely stand by my decision. The WHO Code was put into place so that mamas can make an informed and unbiased decision on breastfeeding - with the formula companies in everyone's face there's not a prayer of that happening so I continue to think that upholding the WHO Code is the right thing for me to do in this case.
As to not giving the parents of Ottawa all their options, it is unfortunate that those at the show won't see us but it is a small portion of Ottawa parents that come to the show and my not being at the show has made me realize how little I do in the way of local advertising so I've been brainstorming like crazy and will undoubtably hit many more parents with my new ideas than I would just by attending the show. Also, just because I won't have a booth at the show doesn't mean I'm not going to have a presence at the show...and, no, I'm not telling what's going to happen and no, it's not a nurse in or a protest

For me, it really comes down to not being able to associate with the formula companies in this kind of way - I simply cannot take money from them, no matter how it makes it's way to me and no matter how much money it is. Similac will use this event to their advantage (of course!) and if I were to go, they would use my presence there as an indication of how they support breastfeeding and would imply that my company endorses Similac - that is not acceptable to me. It's also not acceptable to me that a show focusing on new and expectant parents has any formula company as their sponsors and by withdrawing I am sending that message very clearly to the show management.
In the end, it seems that even among breastfeeding advocates, there are 2 distinct camps - basically those of us who believe in the WHO Code and those who, for whatever reasons, don't think it's realistic/practical/reasonable...etc. While I do think that getting the info to parents now is important, I'm comfortable with my plans to reach Ottawa parents in a different way and think that the big picture is important enough to risk not reaching those few people who I would have seen at the show but won't reach with my new ideas.