We laughed whenOur three year old saw his first Santa in front of a Mall....we lived in Montana so we didn't get "into a town much". DS says "Look Mommy, a clown!!!" We said "Yup, there's a clown", and drove off without saying anymore. Later, we moved to a bigger city in Kansas. They really don't notice Santa. We have passed Santa and the Easter bunny in the mall and each time my kids were looking in the other direction and did'nt even see them there. They were even oblivious to all of the kids in line.