Elisabeth Hasselbeck is formula "spokesmom" (officially now)

[Janice in Canada]

And now it all becomes clear.........



New Mom Elisabeth Hasselbeck Chooses Bright Beginnings(TM) Infant Formula With DHA & ARA for Her Daughter

http://www.prnewswire.com/cgi-bin/st...4173853&EDATE=

New 'Spokesmom' Follows Brooke Shields and Promotes Enhanced Baby Formula

GORDONSVILLE, Va., Oct. 20 /PRNewswire/ -- Bright Beginnings Nutritionals
announced today that Elisabeth Hasselbeck has become the new "spokesmom" for
its Bright Beginnings(TM) line of infant formulas. Ms. Hasselbeck and husband
Tim Hasselbeck, an NFL quarterback with the New York Giants, welcomed their first child, a daughter, in April 2005. The new mom will be featured in a
major promotional campaign for Bright Beginnings starting this fall.

(see link for full press release)




Ahhhh, why didn't I see it coming? Its nice that the NYC "The View" Nurse-In opened up new career opportunities for her.
:

Janice

[JustVanessa]

:Puke

[Siana]

*sigh*

[chersolly]

Nasty!

[Ruthla]

At least her babe got 6m of the good stuff. :

I don't blame her for taking the job as "spokesmom." What bugs me is that the formula companies are legally allowed to hire her. Keep the breastmilk substitutes on the shelves and readily accessable to babies who need it, but stop all the marketing for the stuff. Oh, if only the WHO code was US law...

[orangebird]

Funny, she is a big supporter of breast cancer research as well as a formula "spokesmom" :LOL

[Mamapits]

:Puke

[Lula's Mom]

That is so sad. Bright beginnings my foot. She had a bright beginning...

[Jadzia]

:Puke

I guess that explains why she made the "weaning" announcement. Very calculated....

Silly Bitsy, boobs are for kids.

[beansavi]

Damn. So you realize the formula company had to have approached her a LONG time ago. So what we think is "spontaneous" conversation is SOOOO calculated and choreographed!!!! :

[tayndrewsmama]

Ha, maybe she didn't even really wean and it's all just a big marketing ploy for her to make more money. Honestly, have you ever heard any other tv personality announce the weaning of their child? All way too convienent.

[freakyspice]

said Paul B.
Manning, president and CEO of Bright Beginnings Nutritionals. "Elisabeth
represents the kind of mom we appeal to with Bright Beginnings, someone who is
looking to provide their babies with a healthy and nutritious start in life
without having to break the bank to do so

I'm sure not breaking the bank is a huge concern for her! :

[BabyBumblebee]

Yuck

Way to sell out - 'cos what are most people likely to remember? That she bf? Or that she is the cosy trustworthy spokesmom for a formucrap company that promises 'bright beginnings'?

[JamesMama]

Originally Posted by mara

Funny, she is a big supporter of breast cancer research as well as a formula "spokesmom"

Thats what I was thinking. :

[LoveChild421]

Originally Posted by mara

Funny, she is a big supporter of breast cancer research as well as a formula "spokesmom" :LOL

:

An active supporter of breast cancer research, Ms. Hasselbeck is involved
with the Susan G. Komen Breast Cancer Foundation.

too bad she isn't supporting a proven way to reduce breast cancer risk...didn't her mom have breast cancer? and yet she weaned at 5-6 months. i guess she get the whole part about the length of nursing corresponding with reduced risk. shame on her for helping them "appeal to moms like her"

[jaclyn7]

or ? I'm not sure, but either way I'm done with Elisabeth. I had such high hopes for her, she didn't find out the gender of her child and she at least attempted a drug-free birth but she has disappointed me immensely.

Being active in breastcancer funding & researching is nice, but giving your child the best nutritional and emotional support while lowering the risk of cancer for both of you is PRICELESS!

[Meiri]

I'm curious how having to PAY for something is somehow more affordable than what is FREE, as well as healthier.

Truth in advertising????

[sophmama]

At this point I don't even think it's worth it to write her letters because then she'll just say she's being persecuted by the lactivists. :Puke

[MA mommy]

An active supporter of breast cancer research, Ms. Hasselbeck is involved with the Susan G. Komen Breast Cancer Foundation.

I want to see billboards across the country that say "Breastfeeding reduces the risk of breast cancer."

[Momtwice]

I remember reading posts that she made a big announcement that the baby was having one formula bottle at night, several weeks ago.

So the View is just one big infomercial to her?