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breastfeeding and target  

post #1 of 49
4/14/06 at 10:34pm
Thread Starter 
just passing this on from the LLL fourms!!



--------------------------------------------------------------------------------

Target has a new annoying shirt, for those of you who remember the epidural
shirt. This one (linked below with commentary) depicts a baby bottle with
the words Formula 4 Success. Please consider following the links and letting
Target know how you feel:

http://www.birthactivist.com/node/30

Be sure to pass this onto everyone you know who would be interested!

Jacqui
__________________
Co-leader of South Louisville Group
See our LLL of Kentucky website:
http://www.lllofky.org/
post #2 of 49
4/15/06 at 12:33am
I sent a letter....
post #3 of 49
4/15/06 at 7:41pm
letter sent...
post #4 of 49
4/15/06 at 8:02pm

My letter

Quote:
I'd like to ask that your stores consider selling Breastfeeding advocacy clothing if you intend to sell such merchandise as this: http://birthactivist.com/formula4success.jpg . It would be even better if you pulled this off the rack, it's a well known fact that breastfed babies have higher IQs. Having your brand name on such an item is a big turnoff for me, perhaps I will do my shopping elsewhere in the future.
Last time I contacted them (re: the big formula ads), I got a really moronic response. We'll see this time...
post #5 of 49
4/15/06 at 8:27pm
SENT:
The onesie displaying a picture of a bottle and reading "formula 4 success" is highly offensive! Additionally, it is incorrect. Formula is not the best food for baby. Breastmilk is, by far, superior and should be considered the first choice. However, because of our culture and products like the onesie described, it is often overlooked because formula is seen as 'just-as-good' and is usually more readily accepted. I request this product's removal from the sale's floor of Target.
post #6 of 49
4/15/06 at 10:24pm
Here's my letter:

I'd like to ask that your stores consider selling Breastfeeding advocacy clothing if you intend to sell such merchandise as this: http://birthactivist.com/formula4success.jpg . Better yet, pull this off the rack. Studies show that breastfed babies have higher IQs. In addition to violating the WHO Code regarding the marketing of breastmilk substitutes (http://www.breastfeedingtaskforla.org/WHOcode.htm), having your brand name on such an item makes me seriously consider doing my shopping elsewhere.

Sus
post #7 of 49
4/17/06 at 7:17pm
I sent a letter, but since then I've learned that there is another shirt that says "Need a bottle, Fo Shizzle!" Its funny, but points at the same thing. When will they learn?
post #8 of 49
4/17/06 at 8:08pm

The response from Target...

I haven't written my response to it yet.


I’m sorry to hear that you’ve been disappointed by our Formula for Success shirts featured at Target.

Target welcomes everyone to shop in our stores and has a long history of offering a large assortment of merchandise to a wide variety of guests. We serve many guests with diverse tastes and interests. Occasionally, we may carry merchandise that some guests find objectionable, as was your experience. Your feedback is a big help to us, so I’ll be sure to share your comments with our buyers.

Have questions or want more information about our stores, products or service? Give us a call at (800) 440-0680. You can also drop by the Guest Services Desk at any store, or visit us on Target.com. Either way, we’re here to help!

Thanks for shopping with us. I hope we’ll see you again soon at Target.

Sincerely,

Angela
Target Guest Relations
www.target.com

Sus
post #9 of 49
4/17/06 at 8:14pm
Quote:
Originally Posted by mama24-7
I haven't written my response to it yet.
Their response was so lame! If I were you, I'd reiterate how they broke the WHO code which you already pointed out to them and which they completely neglected to mention in their response. Perhaps you need to copy and paste point #4 for them as they obviously did not go to the web site to read it...
post #10 of 49
4/17/06 at 8:17pm
Can someone post or PM me the customer service address. They don't seems to have their complain to us link posted.
post #11 of 49
4/17/06 at 8:22pm
Quote:
Originally Posted by natashaccat
Can someone post or PM me the customer service address. They don't seems to have their complain to us link posted.
Check the link in post #1, in it is a link directly to a Target "contact us" form.
post #12 of 49
4/17/06 at 8:35pm

ugh

ugh, I was there today...walking mostly, did about 6000 steps lol... but really, that's a ridiculous shirt... sent a letter... looks like the response you got was so canned... ugh!!!

my letter:

I am appalled to see such shirts as your "forumla for success" and "need a bottle fo shizzle" shirts. In a world where new mothers are constantly mislead to believe that formula nd breastmilk are equal, you are perpetuating that myth, that LIE. In addition, you are breaking the world health organization's code regarding the marketing of breastmilk substitutes (http://www.breastfeedingtaskforla.org/WHOcode.htm). Why not take the healthier route and promote breastmilk... www.promom.com has 101 reasons why breastmilk is better-- thats 101 different T-shirts to your one or two crappy t-shirts promoting formula. Seeing how ignorant your marketing of such a product is is disgusting, and a disgrace to your company.
post #13 of 49
4/17/06 at 8:52pm
I was in Target two nights ago and noticed the very shirt you're talking about~ I couldn't believe it! How sad This is why new mothers are seeing ff'ing as the norm...
post #14 of 49
4/17/06 at 8:55pm

always start with a compliment. . . .

Sent a letter:

I have been a big fan of your stores since you first opened in Connecticut. I respect your efforts toward providing a good working environment for your employees and maintaining ethical business standards that other superstores (i.e., WalMart) gleefully ignore. I LOVE that you carry eco-friendly products and a wide selection of merchandise.

However, regarding the "Formula 4 Success" clothing, I would like to express my dismay that you have chosen to carry a product that promotes such an unhealthy attitude. Carrying this product also goes directly against the World Health Organization's code regarding the marketing of breastmilk substitutes.

The International Code of Marketing of Breastmilk Substitutes was established in 1981 and places restrictions on the marketing of breast milk substitutes, such as infant formula, to ensure that mothers are not discouraged from breastfeeding. Breastfeeding is an unequalled means of providing ideal nutrition and immune protection for infants. The Code forbids virtually all forms of advertisements and marketing methods for breast milk substitutes, especially against advertisements claiming health benefits from the substitutes, and many countries around the world have incorporated this code into their own legal structure. Failure to abide by this code has also led to international boycotts of those companies who flout it.

Please reconsider carrying this product, or at the very least, give equal shelf and advertising space to any of the many breastfeeding advocacy lines of clothing out there. To do otherwise does your customers an extreme disservice.

Thank you.
Sarah H.
post #15 of 49
4/17/06 at 9:03pm
Just a note -- check your links before you send them along. The breastfeedingtaskforla link is down.
post #16 of 49
4/17/06 at 9:47pm
I just went through the entire Target website and couldnt find a way to ACTUALLY contact someone. I know all ya'll managed to, but I cant seem to find it! Could someone help?!
post #17 of 49
4/17/06 at 10:25pm
Quote:
Originally Posted by mama24-7
I haven't written my response to it yet.


I’m sorry to hear that you’ve been disappointed by our Formula for Success shirts featured at Target.

Target welcomes everyone to shop in our stores and has a long history of offering a large assortment of merchandise to a wide variety of guests. We serve many guests with diverse tastes and interests. Occasionally, we may carry merchandise that some guests find objectionable, as was your experience. Your feedback is a big help to us, so I’ll be sure to share your comments with our buyers.

Have questions or want more information about our stores, products or service? Give us a call at (800) 440-0680. You can also drop by the Guest Services Desk at any store, or visit us on Target.com. Either way, we’re here to help!

Thanks for shopping with us. I hope we’ll see you again soon at Target.

Sincerely,

Angela
Target Guest Relations
www.target.com

Sus
I got the EXACT same response, signed by Angela.
post #18 of 49
4/17/06 at 10:36pm
Sent a letter!
post #19 of 49
4/17/06 at 10:47pm
I find your formula 4 success shirt to be in bad taste. This shirt is also in violation of the WHO code for marketing breastmilk substitutes. To meet the tastes of your diversified marketing group, it would be well advised to sell a pro-breastfeeding baby outfit beside the formula one. I for one would purchase it. Thanks

I sent this.
post #20 of 49
4/17/06 at 10:51pm
we are talking about staging a nurse in locally. Would anyone want to talk about picking a mutual date and nurse in nationwide? It would need to be a couple of weeks out so that we can organzie adequately.
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