Wow, never heard of it, but thanks for the mention! I'll definitely have to go buy some.
http://www.bedbathandbeyond.com/prod...=-1&SKU=102743
Info I got from web:
Modal (textile)
From Wikipedia, the free encyclopedia
Modal is a bio-based fiber made by spinning reconstituted cellulose from beech trees. It is about 50% more hygroscopic, or water-absorbent, per unit volume than cotton is. It is designed to dye just like cotton, and is color-fast when washed in warm water. Modal is essentially a variety of rayon.
Textiles made from Modal do not fibrillate, or pill, like cotton does, and are resistant to shrinkage and fading. They are smooth and soft, more so than even mercerized cotton, to the point where mineral deposits from hard water, such as lime, do not stick to the fabric surface. Like pure cotton, modal needs to be ironed after washing.
Modal is a registered trademark of Lenzing AG, an Austrian company specializing in textiles and fibers, particularly natural fibers made from cellulose. In the United States, pure Modal has begun being used in household linens such as towels, bathrobes, and bedsheets. Bed Bath & Beyond, for example, sells its newly-released Modal sheets under the name Pure Beech. Indian textile companies, in particular, have taken to Modal, and are expected to produce around 4000 tons of it in 2005.
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Comment from a user:
Pure Beech Sheets, Revisited Again
In the past, I've discussed the Pure Beech sheets I bought from Bed Bath and Beyond a couple years ago. I've also fielded several questions from visitors to this site about their comfort and durability.
Today, the better part of two years after purchasing them, and having used them as my only sheets for that entire time, they're finally due for replacement.
They had begun to get a little thin toward the middle a couple months ago, but yesterday morning I noticed "threadbare" had turned to "hole" in one tiny spot. $30 for 2 years of non-stop use and laundering is more than reasonable to me, and I'll be down at BB&B this weekend to buy a new set.
So here's the final answer to durability for the Pure Beech 100% Modal Jersey Sheet Set: Two years daily use.
Posted by Colin at June 14, 2006 05:04 PM
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This info isn't from Pure Beech, but it's another company that makes Modul Products:
http://www.lenzing.com/fasern/media/Modal_english.pdf#search='modal%20Pure%20Beech