Strong recommendation for Eve Moran
I'm late jumping into this thread, but I wanted to second the recommendation for Eve. She helped me when my son wouldn't nurse for his first 6 weeks, and there's no way I would have had the willpower to keep pumping without Eve's help. Her rates aren't bad, but she also has (or at least had - I've since moved from San Diego) open hours every Monday, Wednesday, and Friday around noon, where you can come in, ask her questions, weigh your baby, and talk with other mothers. Tuesday and Thursday she has baby massage sessions. Her webpage (can't remember if someone already gave it out, is www.breastpumpsandiego.com.
So good luck to your friend, and I hope she gives Eve a call. She's a great lady.