In the past two days I've seen a commercial for Tide on Canadian television that promotes the idea that "being a mom doesn't mean you have to smell like a mom" with the implication that you don't want to reek like baby spit-up (which is true) so you should use Tide with Febreze. Fine, but the "mom" in the commercial is bottle-feeding her baby, which I doubt means that Tide thinks that formula is stinkier than breastmilk. Which it is, but I think that it's too subtle a message for the average commercial and what they're really doing is normalizing (or continuing the normalization of) bottle-feeding. So I sent a polite but straightforward e-mail telling them that I objected to their portrayal of a "mom" as a bottle-feeder and I'd be boycotting Proctor & Gamble products until they pulled the ad. Why do they even need to show the baby feeding? Just show it being burped, that'd get the message across!
Anyone else who want to send them an e-mail, go here.
Anyone else who want to send them an e-mail, go here.
