I emailed them to say thanks for such a positive breastfeeding depiction in their commerical.
After I submitted I got 3 links that might "answer my question" and one of the links was this:
Disposable vs. cloth diapers
Question
What's better?
Answer
Disposables vs. laundry service:
Comparison of costs of laundry service cloth and disposable diapers based on consumer habits and practices show more cloth diapers are used per week on average than disposable (68 vs. 38); based on this analysis, disposables are at parity or cost less than laundry service diapers.
P&G research studied the diapering habits of 1,362 mothers in a national survey of mothers with babies age 3 and under. Over 25,000 diaper changes were recorded in this survey. This study revealed that it is common practice to double or triple diaper when using cloth diapers in order to get the needed absorbency. The results of this study are as follows:
DISPOSABLE CLOTH
Average number of changes per day 5.4 6.4
Average number of diapers per change 1.0 1.5
Average number of diapers used per day 5.4 9.7
Average number of diapers used per week 38.0 68.0
Disposables vs. home laundering:
The comparison between disposable diapers and home-laundered cloth is somewhat complex. Factors beyond the purchase price of the cloth diaper include a parent's time commitment, the number of additional wash loads, the additional wastewater, electricity, and detergents consumed, as well as the additional fossil fuels consumed to generate the electricity.
Studies have shown an 8% increase in electric bills due to home laundering of cloth diapers.
More importantly, home-laundered cloth diapers are not an acceptable alternative for many of today's consumers who put great emphasis on performance and convenience.
Following is a checklist of some of the positive reasons FOR the continued use of disposable diapers:
- Today's diapers have been clinically proven to reduce diaper rash in infants with both normal and atopic (more prone to dermatitis) skin. The health and comfort of infants should be a primary concern in any discussion of the need for disposables.
- Leakage prevention of current diapers is far superior to older technology disposables and cloth diapers.
- Day Care Centers often require use of disposables because they provide superior containment which is key in reducing transmission of germs in group care settings.
- Over 50% of mothers work outside the home and maintaining cloth diapers is a time-consuming task. The convenience disposables offer helps these parents achieve a higher quality of family time than would otherwise be possible.
Ok so I didn't really expect them to be in favor of cloth diapers. Just found this amusing! They had to outline the positive reasons to continue to use disposable diapers and had the audacity to insinuate that a baby's comfort isn't taken into consideration when deciding against disposables

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Sorry..didn't mean to get OT, but there's no point in ranting on the CD forum about this, just thought those reading this thread might find it interesting what I stumbled upon while emailing P&G.