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Thoughts on formula bags  

post #1 of 50
Thread Starter 
On a mainstream board, I brought up the topic of getting rid of formula bags in hospitals. A few ff moms said that it's taking the choice of ffing away from moms, and that the government shouldn't regulate such things. Here's my response to her (wanted to run it by y'all):

To me, it's not about a bf or ff debate, just because they take the bag away doesn't mean they take the choice away. Without the bag, the parent still has the option of going to the store and buying formula, taking the bag away doesn't control you in any way. Did you know that the formula companies give out bags called "breastfeeding success" bags? Did you know that in these bags is a sample of formula? There's information on how to supplement with formula (if you're tired, if baby still seems hungry after nursing for x amount of time on each side, etc), there's information on weaning your baby from the breast to the bottle and how to switch over from breastmilk to formula with "as little problem" as possible? Does this sound like a bag that is meant to make a woman successful at breastfeeding? Furthermore, the World Health Organization (WHO) has come up with an Internation Code of Marketing Breastmilk Substitutes and the US formula companies are in blatant violation of this code:

http://www.ibfan.org/english/resource/who/fullcode.html

The formula companies aren't "giving" away these bags to be nice, or to help out mothers who are poor, they're doing it to ensure consumer loyalty. There is no free lunch, they're trying to ruin breastfeeding relationships by sending breastfeeding moms home with these "breastfeeding success" bags (I got one on my way out the door, I didn't have time to even look inside the bag.) When breastfeeding starts to get hard, it's all too tempting to turn to the bag with the formula in it (because what new mom has the time to give it away, or the want to throw it away) and give the baby the bottle of formula, just like the pamphlet in the bag says. I know because I've been there. I had SIXTEEN cans of FREE formula that were sent to me, all because I said I was planning on breastfeeding. My hospital sold my information to the formula companies. They weren't being nice, they were preying on me, and I know I'm not the only woman that this has been done to. These bags almost ruined my breastfeeding relationship, if not for Kevin's support, telling me to give it one more try, and LLL, I wouldn't still be breastfeeding. (And before anyone says this is about self control, I know a LOT of other moms who, in an exhausted and pained state, have done the same thing.) Once I got the "free" formula out of the house, things got a lot better. I figured that it would take an hour to get to the store and back to buy formula, and I could commit that long to getting the latch right (it wouldn't even take that long.)

I think that the way formula companies market to breastfeeding moms is unethical. Now, if they want to just do away with the breastfeeding success bags and give bags ONLY to ff moms, I'm ok with that.
post #2 of 50
I loved the free diaper bag. The formula, eh, not so much. If there were no formula samples or coupons, just gifts of free diaper bags (with no mention of what company provided them), I'd be all about it!
post #3 of 50
Ok, I know this sounds terrible. But the diaper bags we got are my favorite! They have sooo many pockets, are easy to clean and just the right size. Too bad they also had formula. I took mine to a second hand store. I would have just donated it but we really need the income.
post #4 of 50
We used the bag for our first ds. I didn't really use it for long 'cuz I made my own. After I had ds2 we got a "breastfeeding bag." Low and behold, it had a full can of formula. : Yea, just what a bf-ing mom needs on that first night home when she is exausted and having trouble with latch. I gave the whole bag to my dh's co-worker who had a baby the week before and was formula feeding.
post #5 of 50
It's not 'free'. It's being paid for by all those mothers buying the stuff. The company execs aren't taking a pay cut so they can give formula away to needy mothers. They know once the mother is hooked on the brand they can charge almost anything they like because they need it, so it's cost effective to send out 'free' samples.
Free. *snort*
The bags here have no formula but are still offensive to me. Full of garbage that no baby needs about their person. Smelly wipes. Creams. Sposies. That baby wash stuff that you put in the bathwater. I refused it.
post #6 of 50
You are a braver woman than I to bring that up on a mainstream board. It has been my experience that no matter how agonizingly, carefully and diplomatically I word my posts about breastfeeding on mainstream boards, I inevitably get blasted by several posters banding together to shame me for daring to 'make formula feeding moms feel guilty' blah blah blah. :
post #7 of 50
OMG, I am going to SCREAM if I hear that "choice" thing one more freaking time!
HOW DOES NOT GIVING AWAY FREE FORMULA TAKE AWAY YOUR CHOICE TO FF?

Uggggggggggggghhhhhhhhhhhhhhhhhhhhhhhhhhhhh...
post #8 of 50
Just a thought--when you (general you) use those free formula bags, you are advertising for free for the formula industry. Everyone recognizes those bags, and the assumption is that you are using the formula that came in them, just like millions of other women in America. Using those bags does nothing to help normalize breastfeeding.
post #9 of 50
Thread Starter 
Quote:
Originally Posted by rmzbm View Post
OMG, I am going to SCREAM if I hear that "choice" thing one more freaking time!
HOW DOES NOT GIVING AWAY FREE FORMULA TAKE AWAY YOUR CHOICE TO FF?

Uggggggggggggghhhhhhhhhhhhhhhhhhhhhhhhhhhhh...
That's why I had to post, it ticks me off to hear them say, "It's MY BABY, MY CHOICE!" Yes, it's your baby and your choice, but that's not a reason to say they shouldn't ban formula bags, at least for breastfeeding moms!

(Oh, and on this board there are two babies that are really young that have tubes in their ears, one is 2 1/2 and has had his tubes removed and put back in! But they're just as healthy as any bf kid.)
post #10 of 50
Quote:
Originally Posted by annettemarie View Post
Just a thought--when you (general you) use those free formula bags, you are advertising for free for the formula industry. Everyone recognizes those bags, and the assumption is that you are using the formula that came in them, just like millions of other women in America. Using those bags helps normalize breastfeeding.

Yes...yes...yes, yes yesyes YES!!!!!!!!!!!!!!



Ditch the stinking bags!
post #11 of 50
Thread Starter 
Quote:
Originally Posted by annettemarie View Post
Just a thought--when you (general you) use those free formula bags, you are advertising for free for the formula industry. Everyone recognizes those bags, and the assumption is that you are using the formula that came in them, just like millions of other women in America. Using those bags helps normalize breastfeeding.
Do you mean it doesn't help? Dh liked one of the bags, but it's been in the closet since Emily's been born
post #12 of 50
Quote:
Originally Posted by firstkid4me View Post
Do you mean it doesn't help?
I noticed that, too...but I knew what she meant.
I've really 'ed annettemarie's posts lately!
post #13 of 50
Aw, thanks!

And whoops. Corrected it.
post #14 of 50
Quote:
Originally Posted by annettemarie View Post
Just a thought--when you (general you) use those free formula bags, you are advertising for free for the formula industry. Everyone recognizes those bags, and the assumption is that you are using the formula that came in them, just like millions of other women in America. Using those bags does nothing to help normalize breastfeeding.
I took my "BF success" bag out last night, and I NIP about 3 times in the 1.5 hours I was out. So does that neutralize the bag's effectiveness? :
post #15 of 50
Thread Starter 
What are the consequences for violating the international law about marketing breastmilk substitutes?
post #16 of 50
Quote:
Originally Posted by lacysmommy View Post
I took my "BF success" bag out last night, and I NIP about 3 times in the 1.5 hours I was out. So does that neutralize the bag's effectiveness? :
Honestly, I think it does. I think it's free advertising, and the average person who sees with the Similac (or whatever) bag and recognizes it is just going to assume you're formula feeding like the rest of America.
post #17 of 50
Quote:
Originally Posted by annettemarie View Post
Just a thought--when you (general you) use those free formula bags, you are advertising for free for the formula industry. Everyone recognizes those bags, and the assumption is that you are using the formula that came in them, just like millions of other women in America. Using those bags does nothing to help normalize breastfeeding.
Very well said!!!!!

Quote:
Originally Posted by firstkid4me View Post
I think that the way formula companies market to breastfeeding moms is unethical.
That's what it all comes down to. It's unethical and disgusting.

Quote:
Originally Posted by Susuhound View Post
It's not 'free'. It's being paid for by all those mothers buying the stuff. The company execs aren't taking a pay cut so they can give formula away to needy mothers. They know once the mother is hooked on the brand they can charge almost anything they like because they need it, so it's cost effective to send out 'free' samples.
Free. *snort*
ABSOLUTELY!!!!!!!


To the OP - your response was very well written - good job!
post #18 of 50
Mothers that need formula or request the bags can still get free formula.
It doesn't stop the distribution of the bags, it just stops the distribution BY A HOSPITAL.

Hospitals should promote health... not do marketing for formula.

There should be a good summary on the Massachusetts Breastfeeding Coalition website.... since MA had a very small period of time that the bags were banned before the governor vetoed it and teh MBC is focusing on this effort.

Jessica
post #19 of 50
Thread Starter 
Quote:
Originally Posted by jessjgh1 View Post
Mothers that need formula or request the bags can still get free formula.
It doesn't stop the distribution of the bags, it just stops the distribution BY A HOSPITAL.

Hospitals should promote health... not do marketing for formula.

There should be a good summary on the Massachusetts Breastfeeding Coalition website.... since MA had a very small period of time that the bags were banned before the governor vetoed it and teh MBC is focusing on this effort.

Jessica

I don't even care if they give the bags to moms that KNOW they're going to ff, what I hate is when they try to sabotage the bfers.
post #20 of 50
Quote:
Originally Posted by annettemarie View Post
Just a thought--when you (general you) use those free formula bags, you are advertising for free for the formula industry. Everyone recognizes those bags, and the assumption is that you are using the formula that came in them, just like millions of other women in America. Using those bags does nothing to help normalize breastfeeding.
I have never assumed that. I just knew that they got it from the hospital. The ones we get here are plain black. There is nothing on the outside that has any formula name on it, unless you leave the "name tag" on. It's a bear on one side and has space to write your info on the other.
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