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Slap in the face

post #1 of 22
Thread Starter 
I just got done watching "Why I Wore Lipstick to My Mastectomy" on Lifetime. My mother is a breast cancer survivor so the subject hits close to home for me. I just so happened to notice that during almost every commercial break was an advertisment for Nestle Good Start Formula. As somebody who has had a close relative go through the horror of breast cancer and who has an increased risk of it myself I felt it was a slap in the face for them, a company who appears to be "fighting for a cure," to advertise something that increases the risk breast cancer! I mean, its not a little known fact that if you are using formula, you are not nursing (at least for that one feeding at the very least) or that breastfeeding decreases the risk of breast cancer. Why would they think it was okay to promote this, especially during this show? I guess the almighty dollar speaks louder than the cause. Anybody care to write a letter with me? You can do it here.
post #2 of 22

I wrote a letter to Lifetime

So, I don't usually watch lifetime, but they had a movie, "Why I wore lipstick to my mastectomy" staring Sarah Chalke, and I love her, so I watched.

The movie was ok, but I was so upset to see all of the formula commercials during the movie.

I mean, for a "women's network" and during breast cancer awareness month, they are promoting a product that hurts women (yes, I know not all women can breastfeed, but normalizing it and promoting it as just as good as breast milk encourages women not to breastfeed even if they can).

I just told them that they have a responsibility to women to share all of the ways to prevent breast cancer in themselves and in their children even if it means angering the formula companies that pay them. They shouldn't sell out their viewers.

I asked for a response, so we'll see.
post #3 of 22
Ha! I just finished watching, wrote a letter to Lifetime, and posted about this very same thing.
post #4 of 22
Thread Starter 
Right on mama!
post #5 of 22
Way to go! I think that is wonderful to point out how breastfeeding can protect women's health, and how advertising formula to the audience of a movie about breast cancer is undermining their educational efforts and contributing to high bc rates. BC awareness month is almost over and I have hardly seen anything on this very important cancer prevention measure.

So good on you! and let us know when you hear back from them, will ya?
post #6 of 22
Sure will. I can't wait to see what they say.
post #7 of 22
Thread Starter 
We'll see if they send us both the same form letter.
post #8 of 22
That's what I expect, but maybe we'll be surprised.
post #9 of 22
Merged threads!
post #10 of 22
Thanks for the link. I come from a family of survivors. They will recieve one more email about there ads from me!
post #11 of 22
I wrote them.
post #12 of 22
Here's my email, thanks for the link:

I enjoyed watching the movie "Why I Wore Lipstick to My Mastectomy" and I applaud Lifetime's commitment to women's health and breast cancer awareness. However I was disappointed to see the many advertisements for infant formula (Nestle Good Start, I believe) during the movie. Breastfeeding is an excellent way for women to reduce their breast cancer risk, and the mass marketing of formula undermines breast feeding rates and puts the health of women and children at risk. It sends a mixed message to raise breast cancer awareness with your excellent movie, while promoting a product that contributes to high breast cancer rates during the commercial breaks. Many women still face misinformation about breastfeeding, as well as pressure to wean early from husbands, employers, and others who have a vested interest in the woman's health.

If you would like further information about the ethical issues involved in the mass-marketing of infant formula, I would suggest the World Health Organization's code on breastfeeding.

Thank you for addressing this issue. All the best to you in your continued efforts to fight breast cancer.
post #13 of 22
Someone who saw this should IMHO contact the 3 minute thingie at
http://www.promom.org
post #14 of 22
Bit off topic, but, DS, my mom and I just did the breastcancer walk in Boston a few weekends ago...and not one sign (and there was hundreds) suggested BF as a way to decrease your risk of breast cancer.
post #15 of 22
I would also email Geralyn Lucas, the author.

Where can I get some good stats on breastfeeding and the lowered risk of breast cancer?
post #16 of 22
Where did ya'll write? I can't find anywhere on the site to write just an e-mail without having it directed to the advertising, shows, etc.

Geralyn Lucas was the woman I posted that picture in Self Magazine about a while back, it was the picture of her open shirt breastfeeding her baby.
post #17 of 22
Quote:
Originally Posted by justplainbecky View Post
Where did ya'll write? I can't find anywhere on the site to write just an e-mail without having it directed to the advertising, shows, etc.

Geralyn Lucas was the woman I posted that picture in Self Magazine about a while back, it was the picture of her open shirt breastfeeding her baby.
Ooh, good! So she did nurse her baby
post #18 of 22
Link to picture of Geralyn Lucas from Self Magazine. August issue????
Oh, AND I just noticed that the OP had a link to send an e-mail to Lifetime.

http://smg.photobucket.com/albums/v1...Anch=imgAnch37
post #19 of 22
Thread Starter 
That is a beautiful picture.
post #20 of 22
I sent an email to Lifetime re the formula ads during this movie. I just received a trite and placating response and I did not request a response. It did end up in my junk mail though. Anyone else get a response yet?
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