While I really like the Olay products, I quit using them in an effort to detoxify my life (and I'm trying to avoid Proctor and Gamble products because of their horrific track record with animal testing). I'm loving my return to Aveda. I agree with the PP about the Tourmaline line. They have both a lotion and cream. It's a little pricey but it lasts a really long time. And all of their products smell really nice. And as a company I do think they try to be aware of their environmental footprint. Currently, I'm using the Acne line as my skin has been breaking out the last few months. I like it too. It keeps the acne at bay without overdrying, a rarity in my experience.
My sister really likes Burt's Bees. It's supposed to be about as natural as you can get from a commercial line and she likes how their stuff works.
Also I just found out my boss's wife sells Arbonne and she's going to give me a sample kit. I'll let you know how that goes ... I didn't have the heart (or maybe the guts as my boss was right there) to tell her I wasn't interested.

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