Good lord - dd isn't school-age, yet, but is this normal? Do any of your schools participate in this?
|Athanasas had no doubt that the students would say "Petco" in the days after the field trip. "By the weekend, at least 10 will be here with their families to show them what they got to see -- and to redeem the coupon" for free goldfish that each received.
The Petco field trip is one of a growing number of activities that businesses offer to bring to schools. Knowing that schools are strapped, companies see an opportunity to offer a community service and marketing message at the same time.
"That's where the kids are," said Tom Harris, vice president of sales and marketing for the National Theatre for Children, whose productions bring corporate-sponsored messages into elementary and middle schools. "It's a captive audience and in a world of where kids are torn between the Internet, IM [instant messaging], sports, TV and radio, school is the place where marketers can find them in an uncluttered environment."
The business goes far beyond schools sharing profits from vending machines or selling naming rights to a stadium or cafeteria. An industry of subcontractors, such as the Field Trip Factory of Chicago, which set up the Arnold school's trip, has been created to help corporate America get brand names and messages into the classroom.