I was breastfed for maybe a day, and was raised in very much a bottle-feeding, body-hating culture. Breasts were sexual and sexual was BAD, therefore breastfeeding was sexual and BAD (though this was never said directly, it's definitely the message I picked up). Babies got bottles, that was it. My grandmother has said (and still says, despite the fact that I'm still breastfeeding her almost 13-month old great-grandson) that breastfeeding is 'disgusting', and that she didn't breastfeed because she 'isn't a cow'.

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So yeah, not a lot of support or encouragement or positive influence from my surrounding environment. Which made me all the more determined to 'show them all', as I've always been the defiant child. Certainly an element of rebelliousness there.
I don't remember what *I* thought about breastfeeding before I decided to get pregnant with my son (though I'm nearly positive I did make some anti-NIP statements at some point). Never saw it (or at least don't remember seeing it) done anywhere, not on my radar really.
However, I've always been one to question things and just do what I want to do regardless. 'Alternative' and 'natural' ways of living have always been attractive to me, and that innate sense (logic!) is definitely the prime motivator in leading me down the path I'm treading.
I did tons of research while pregnant, and in doing so came upon lots of information about breastfeeding. At that point, even though I had not decided whether or not to remain in my son's life (long story, pm if you want details), I figured there was no point in spending money on something my body would make for free. I also didn't want my husband to have to raise a sickly child alone. Basically, I wanted to give him (my son) the best chance at good health I could.
I believe the original plan was to stick around to breastfeed for at least six months (or work out a pumping arrangement). That turned to a year, then shortly before my son was born I committed to parenting him, and nursing for as long as possible.
In the end, it was a combination of (internet) research, my own instincts, and a general open-minded, holistic way of thinking, and questioning authority and conventional memes and modes.
And stuff.
