Hey I have a great idea spread the word!
At least I think it is great!...I do the same things to promote my home biz, but it would work beautifully here...You can have business cards, bookmarks, magnets, postcards, anything really, printed up with whatever facts you want about circ and a quick list of resources...then leave them where ever you think they might catch someone's eye and make a difference at an opportune time.
For example; I'm thinking of getting bookmarks or business cards printed up and then sticking them in the middle of all the parenting/baby books and mags at the library (or even retail stores.) And maybe leaving a stack on a counter top "randomly." You can get postcards printed and stick them inside the magazines at pediatrician & OB doctors offices. When I go to the park, or shopping, or parking structures, or anywhere, I carry a stack of magnets about my biz with me so that I can just slap it on anything metal that I come across. I'm going to do this now about circumcision/intactness too! (Think bathroom doors, pop machines, swing sets, grocery store shelves, & anywhere that people have to stand in line.)
You can get business cards and some other things for free at vistaprint.com, you just pay shipping, so it will take a little investment.
Also, I just ordered 100 pamphlets from NoCirc (for $25) to carry in my purse, so if the topic ever comes up when speaking to someone in person, I can hand them something to more to read.
You could also have a sign created for your car window, so that it would be bigger and more visible than a bumper sticker. I think those cost around $40.
I could use any tips for the best and most convincing facts to include on a bookmark or postcard. And the websites or resources that you all love the most. Or if any of you know of an organization that already prints up these types of things, let me know.