Here there is a brand called Marcal and it is 100% recycled, unbleached and it regularly goes on sale at local supermarkets at a very good price. I buy lots when it is on sale and have never run out of the "sale" stuff. (Although sometimes my storage gets a bit crowded with those cases of t.p.!). Not so soft, though. I am considering cloth, though, especially because I have this big stack of nice soft cloth wipes from the diapering days. Kids can really waste a huge amount of t.p.