I have been baking bread since I was 17 years old, so 24 years now? My favorite tips are:
Use white whole-wheat flour if your household doesn't like the brown kind. King Arthur brand sells it. It really is whole wheat, just made from the kind of wheat called "soft white" wheat rather than "winter red" wheat. It's not bitter, and makes bread that is very slightly off-white in color, so even your sworn no-whole-wheat eaters will not know.
I like to make my bread by the sponge method. Whatever the ingredients in a bread recipe, I mix them up like this:
* First dissolve the yeast in about 1/4 cup of the called-for liquid with a few grains of sugar or drops of honey. Wait for yeast to start growing (foaming).
* Next mix in all remaining called-for liquid, the salt, sweetener, and fat (usually oil), and a cup or 2 of the flour, and stir well for several minutes to form a liquidy "sponge." (I like to do this outdoors in the sunshine, as I think the sponge likes to get a little natural warmth and maybe capture some wild yeast, but I have no proof of my hunches!) Let the sponge rise for a good 20 minutes. This gives a good pre-rise and also lets all the conditioners (salt/oil/sweetener) get well distributed while the batter-dough is still quite wet.
* Then mix/knead in the remaining flour as usual, and do one rise in the bowl and another in the pan before baking. I add any specialty ingredients at this time also - whole grains, fruit, herbs, etc.
My general rule of thumb for a 2-loaf recipe, is 2 cups liquid to 4-6 cups dry ingredients. The liquids can be anything from plain water to a combo of water, tomato sauce and salsa, or water with yogurt or kefir. Dry ingredients are of course flour, but also oats, potato flakes, even milk powder sometimes. If your liquids are thick, they will absorb a little less dry stuff and may make a denser bread with a lower rise profile. If your add-ins are wet (grated zucchini or carrot), you may need a little more flour. If your liquids are going to be very thick or your dry things will be very heavy, splurge and use 2 packages of yeast to get a good high loaf.
Follow Mothering