well that answers my question
so it is a piece of cardstock about 2X5 that you write down the child's critical information and attach a current picture of the child. You then tape this to the underside of the carseat. Also you attach a sticker to your car window and bumper that has the logo "WHALE" which is suppose to alert emergency workers that this child has information attached to his/her carseat. This is in the unfortunate event that the adult(s) driving the car is unconscious. It sounds good, but I got the feeling it wasn't something well known yet?