Originally Posted by mom2talus
I guess the Happy Bunny lipbalm I bought for a friend that said "<s>Poison</s> Lip Balm For Friends" wasn't funny.
Ummm, yes, it was.
You're right; that is crazy funny.
[/QUOTE]For too many years, girls were taught to be quiet and passive. And they let many bad things happen to them as a result. (I know this all too well.) I'm personally okay with girls being taught to be a bit more sassy, to have some attitude, and to stand up for themselves.[/QUOTE]
I agree to a certain extent. I like sass and intelligence; unfortunately, most of the phrases Meg Murry is speaking of are not that. They are bitchy and diva-like. Hell, here are some of the infant onesies
I've seen lately:
Does this diaper make my butt look big?
Future American Beauty Queen (sidebar: almost vomited when I saw this one)
Originally Posted by Meg Murry.
Conversely, statements like the one in my OP promote a stereotypical view of girls as competitive, backstabbing, materialistic, nasty, and dangerously narcissistic. I see no advantage to that. Why promote THAT identity?
Have you read Backlash
by... Susan Something-or-other... can't think of her name right now. Anyhoo, the theory set forth by this book is that after a period of progression for women, there is an intentional "backlash" by marketers to put women back in their place. Voila:
First Wave Feminism (ala Seneca Falls/Suffragists): Vote obtained. 1920's saw sexual enlightenment for some women. B/C pill (like it or not) invented, freeing some women to have their sexy cake and eat it too. WWII and Rosie the Riveter show women their potential. Then: BAM! WWII is over and women are back in their places, arguably more oppressed than ever. Girdles make a comeback. Birth rights and breastfeeding (trusting your body) at an all-time low.
Second Wave Feminism: Women again organize, NOW, attempts to stop sexual harrassment, increase wages, huge steps taken, then BAM: fashions of the 1980's and marketing ploys become disgustingly sexual and demeaning. See the film "Killing Us Softly" as a reference. Hard core porn (which, IMO, is demeaning and abusive to women) becomes more accessible.
Third Wave Feminism (about the past ten years): Remember in the late 80s and early 90s how shirts actually went to the waist and the jeans actually didn't sit so low that you showed your thong? Remember when thongs weren't popular?!
Okay, so the past 10-15 years has seen some more advancement for women... geez, we may be about to see the first female American president. Condaleeza Rice (like her or not)... more women in higher positions, kwim? More WOH mothers staying in their positions and getting wages previously never known to women. So, according to the theory of Backlash, it's time for an adjustment. Therefore, marketers try to do this through promoting a trashy, bitchy persona - a bitch eat bitch type of atmosphere.
Do I sound paranoid? Maybe. I don't know if all of this is done on purpose (like, are there ad execs dressed like villians with long twirly moustaches rubbing their hands together and laughing MWAH HA HA HA!? IDK.) But the subconscious idea is definitely there regardless. Kind of like the pattern of what is considered attractive in a female in antiquity. In time periods and cultures when there is universal hardship, a heavier women is considered attractive because she symbolizes "plenty" and "success". In a time of universal thriving and "success", a thin waif is considered attractive because she symbolizes "control".