Yeah, the keywording definitely is something that will come. SEO (search engine optimization) is the other popular phrase, in case you are really new to this.
A few posts back we were talking about how there is no exact science to it, and people are still guessing about what makes a piece perform well. That being said, here's what really seems to work for me.
Think about what exact phrase a person would type in when they might search for an article that contains the information. Generally, users don't type in overly specific phrases. There is the Google Adwords Keytool
, which I would suggest you eventually familiarize yourself with and use regularly, but that might be better a little down the road. Don't overwhelm yourself.
The parts of your article:
Lead Paragraph (don't necessarily think of this as your first para, more a 170 character "preview" of what the article contains).
Keyword Box (don't worry about this for your application)
Picture (don't worry about this for your application)
I focus essentially one (occasionally two) keyword phrase. That EXACT phrase I use in the title, lead paragraph, picture title, and its the first phrase I place in the keyword box. In the subtitle and subheadings I use synonyms or related phrase that Google would be able to "think" - "oh ok, she's writing about this topic, lets give her these ads." Some people tend to "keyword stuff," placing the keyword phrase in every subheading or in many. I have found it takes longer for ads to align, google doesn't figure out as quickly what ads to align, and it may also penalize you in rankings if you keyword stuff.
Interestingly, if you do research your keyword phrase and find it awkward (for ex: I am wriitng a piece on colic and breastfeeding for another site), and the exact phrase best to plant is "colic breastfeeding," which is a little awkard to place in a sentence. Google currently ignores punctuation when spidering articles, so you can do something like "Colic, Breastfeeding, and Mothers Needs" in the title, or place within the body a senctence that ends in "colic. Breasteeding..."
But google is becoming more and more picky about matching articles to the exact phrase that is typed in the browser- so plurals and endings can throw off your ranking.
There is also something known as CPC (cost per click) when you get into the Adwords tool. It's common for people to choose keywords based on the CPC more so than the search volume. Generally, I worry more about search volume than CPC, but I am writing on a topic that has fairly good CPC to begin with.
Hoping that all makes sense, and again, not necessarily stuff you need to worry about for your submission pieces. Just be sure you use third person for those, write a tightly focused piece, and write well.
Best of luck, keep us posted, and ask questions if you need help!