Should a B&M store have a website?

[mamamoo]

I am wondering if I should be learning how to do web stuff. I'm thinking that if someone in my area were to do an internet search on local natural parenting products, then I should have a website that pops up. I am not interested in doing internet sales at this point...maybe in a few years(if the market needs another one ). What are your opinions on this? Should B&M stores have websites?
TIA

[LizHarrison]

It depends I know I do a searce for some place I am going to get directions. Maybe just a basic web site would be nice


Liz

[cielle]

Sure...
1. if you were to take out a small ad somewhere you could include a web address and the site could have more info than the ad.

2. You ought to have an easier time ranking well on search engines if you're focused on popping up for local searchers rather than competing on a national level

3. If you like writing/teaching it will give you a place to explain why your natural products are so great.

4. If you send out press releases announcing your business you can include the web address for people to get more information

5. If you get some write ups in your local paper you can link to them from your web site (obeying copyrights of course)

You know your marketing plan best but I think there's definitely some justification for a web site!

HTH...

[mamamoo]

"You know your marketing plan best but I think there's definitely some justification for a web site!"

You mean I'm supposed to have a marketing plan? :LOL

I really am not a business minded person, this is why I'm going in under another business. I kind of thought it would be lots of word of mouth, through LLL meetings, doulas/midwives/, WIC, and such. But I definately do see the usefullness of a website. I love to give information, and I think it would definately be a great place to send people.
Thanks for the input mamas!!

[veganmamma]

I think B&M stores should all have websites. DP has B&M store and a website. there's a store near me called The Nurture Center and they have a website and online store and they send out a ton of packages every day, and personally, i am not that crazy about their site, though I love the store. www.nurturecenter.com They ship nationally though, so they must be doing something right! Plus they have all their info about events and classes up on the site for dorks like me who look stuff up in the middle of night.
Lauren