AdvertisingThis is so interesting. I'm new here (as is my 3wk old daughter to the world), and haven't read through all the TV threads here so my apologies if this is something people address all the time.
I would probably add justifications, though I would prefer calling them qualifications, to the television watching I would allow a child (I assume with my child, but when I was a live-in nanny I practiced this with my ward).
Unlike a few of the posters in this thread, I do see a significant difference between DVDs and broadcast television. That's because my fear isn't neglect; my main fear/concern about television is in regard to exposure to advertising, not necessarily the show itself. I worked in advertising in my early years and grew to despise it, believing that its hegemonic purpose is to make us unquestioning consumers and leave us feeling want and dissatisfaction. I believe that advertising is pervasive and seductive and that companies continuously pour money into it because it really works.
Stanford University News Service
|Numerous studies have shown that young children are unable to understand that advertising, product placement and co-branding with popular toys are meant to get them to choose one product over another. For them, "truth in advertising" has a very literal meaning.|
One of the studies that really stuck with me recently was done by Thomas Robinson, a professor of pediatrics at Stanford University:
|The study included three McDonald's menu items — hamburgers, chicken nuggets and french fries — and store-bought milk or juice and carrots. Children got two identical samples of each food on a tray, one in McDonald's wrappers or cups and the other in plain, unmarked packaging. The kids were asked if they tasted the same or if one was better. (Some children didn't taste all the foods.)
McDonald's-labelled samples were the clear favourites. French fries were the biggest winner; almost 77 per cent said the labelled fries tasted best while only 13 per cent preferred the others.
Fifty-four per cent preferred McDonald's-wrapped carrots versus 23 per cent who liked the plain-wrapped sample. The only results not statistically clear-cut involved the hamburgers, with 29 kids choosing McDonald's-wrapped burgers and 22 choosing the unmarked ones.
So, I think making a qualification between DVD and broadcast television viewing is perfectly valid.