I worked at Aveda Concept salons. I love the company and their products. Clients either loved the product, or say they can't stand the smell. The person who says they can't stand the smell usually is used to the smell of synthetic products and not the natural, essential oil based products. Aveda recommends All Sensitive line for transitioning form synthetic to natural product to give a break, and let your nose to sensitize again. You need to use a very little amount, and by the time you are done with your first bottle of All Sensitive shampoo or skin care, you'll start to really hate synthetic products, especially synthetic perfume

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