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| Originally posted by RowansDad I'm sensing a hostillity here to trademark owners in general. Look, a trademark is often a valuable property of a seller or manufacturer, because it is the symbol of the company's goodwill and of its products and services. |
HOWEVER, when you've got a common word in the language, widely used, then a company trademarking it just seems like a cheap method to hijack the IDEA behind the word(s). My latest peeve of this sort is what I see on ads for a FOX show that shall remain nameless 'cause I think it is alternatingly boring and nasty: "Fair and Balanced(TM)" Especially since they AREN'T fair nor balanced at all!




) mixing apples and oranges. Yes, it depends on context. So, Apple chose their name (I think) based on a reference (a literary device) to some metaphor that appealed to them. They have not gone after people who make puns about "apple-polishing" or people who give an apple to the teacher. But, the word "apple" didn't have any direct connection to the technology of computers before they chose the name. Same with Domino Sugar. There is no IDEA behind these words that they are co-opting, except perhaps the most oblique one by a reference. And Body Shop actually I found annoying. I thought it was intended as a 'clever' pun, but I don't know if that is true.



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