That is their "Classic 8.5 x 11 Photobook". Once you upload your pics to shutterfly, go to "My Shutterfly", then under the "My Projects" section click on "Photobooks" and start creating!
Here's a tip, you can purchase codes on ebay to get cheap photobooks! Just search ebay for "shutterfly". If you buy a code for the "Classic 8.5 x 11" it's very likely it will expire on Monday. There are codes for the 8x8 Storybook which don't expire so soon.
The codes will save you 50-75% off regular price (just depending on how the auction goes!)
