How sad! It seems to me that children are the victims of so much marketing, even in what seems to be innocent things like book, and so-called educational tools.
I think that this is a sad reflection of a society in which all our problems can be cured by popping a pill, and all of our problems must have a simple, fast solution not requiring any real time, effort or self-discipline.
That just goes to show why books, shows and movies must be carefull screened before we place them into our children's lives.
Ok...I'm off my soapbox now.