My initial response to the idea was pretty much like " What else?" I thought they had pretty much succeeded in taking breastfeeding away with the formula. Now that we know formula's not good, they're trying to breast feed? Give me a break.
Sorry, I'm definitely in the "Yay males who want to be involved dads","Yay males who aren't afraid of being seen as nurturing", "Yay males who prioritize their baby's comfort and safety" camp. Obviously you can do all of those things without nursing, but I really think that the teeny number of fathers who let their children nurse are doing for the reasons I just mentioned, not because they're out to take anything from you.