Quote:
Originally Posted by KirstenMary 
It's all about the presentation. Which do you think would have more of a positive impact on a FFing mother?
"BFing can increase a your child's IQ," or "FFing is going to lower your child's IQ."
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Why do you assume that FFing mothers are the target of breastfeeding promotion? Isn't that just a little bit like analyzing a birth control campaign for its likely impact on postmenopausal women?
Seriously, though, I really am frustrated by this very common argument against effective breastfeeding promotion on the grounds that it makes women who don't or didn't breastfeed feel bad. There are lots of other people who might really be helped by more effective lactivism --
babies who deserve the food their bodies are designed for being at the top of that list, but also mothers who want to breastfeed but can't find the information and support they need to succeed
because everyone around them is telling them formula is just as good and won't do any harm and whatever they do they shouldn't feel guilty. And not to mention fathers, teachers, neighbors, coworkers, and taxpayers, all of whom would benefit from being surrounded by generation after generation of people who are as healthy and bright as possible.
I think the target of lactivist discourse should be, first and foremost, the policymakers and budget-planners of government, industry, medicine, and education. After that, society at large -- the kind of folks who see public ad campaigns when done properly and not hamstrung by an unethical formula industry and a compromised AAP -- in other words, everyone who watches TV or sees billboards. Third, I would target America's schoolchildren, female and male alike, through health education curricula. Fourth, every student in medical or nursing school. Fifth, pregnant women.
Mothers who already are
not breastfeeding don't even make my list for BFing promotion campaign targets. Not that I want them to feel left out or anything, just ... you know ... logic?