Dirty Marketing

[APmomto3boys]

are there any links that lay out the strategies used by formula reps?

I have seen banthebag and nofreelunch... but do you know of any others that show the 'strategies' used by formula companies?

[Janice in Canada]

I don't know of any sites other than those you mentioned, but there are lots of first-person reports of tactics, in the archives of Lactnet, the list for lactation professionals.

Anyone can search the archives at
http://community.lsoft.com/archives/LACTNET.html

I suppose you could use search terms like "salesperson" "rep" or the formula co's names.

NABA and INFACT Canada also publish a report that summarizes the tactics.

http://www.infactcanada.ca/infacthomepage.htm


The National Alliance of Breastfeeding Advocacy (NABA), USA

www.naba-breastfeeding.org

this is the report:
Selling Out Mothers and Babies:
Marketing of Breast Milk Substitutes in the USA
http://www.naba-breastfeeding.org/resources.htm#



Janice

[MaryJaneLouise]

Thanks Janice you are a real treasure.

[Janice in Canada]

You can read the Baby Milk Action 2004 world-wide report online at:
http://www.ibfan.org/site2005/Pages/...t_id=302&iui=1

Janice

[APmomto3boys]

Thank you Janice! I will check all of them out. I had someone tell me that there is no harm in hospital freebies- such as pens and nametags. They don't think that it makes that much of a difference. (rolling eyes)