I used to buy myself something fun as a reward for grocery shopping. A pint of ice cream or a loaf of GF bread or chocolate or a bottle of juice or something else fun and yummy. I don't anymore. Now, I might buy myself an avocado if they're on sale. My definition of "splurge" has changed a LOT.
We already don't buy dairy, gluten, or soy. That cuts out a lot of options. Not eating dairy is supercheap for us because we don't substitute anything. Not eating gluten is much more expensive, but I bake from scratch using the cheapest flours (brown rice and tapioca) and I'm considering cutting back on the xanthan gum. Not eating soy cuts out some cheap options (tofu) but it also rules out a lot of spendy/processed options.
We don't buy juice, except for one cheap can of OJ a week, which is DH's special request. And I have these teensy-tiny juice glasses for the kids so we can stretch it over 2-3 days.
I used to buy a lot more dried fruit, like figs and dates and apricots, and now I only buy the cheapest kind of organic raisins unless something is on sale.
I used to buy all organic nuts but I don't now. The organic ones are way too expensive.
We eat apples all winter long (buy at an orchard and store in a cold closet and our extra fridge). Plus raisins and one can of OJ a week for the six of us, and frozen berries that we picked ourselves last summer, and that's our fruit for about nine months of the year. I only buy other kinds of fruit in season or on huge sale. Occasionally I buy bananas but I've been cutting those out lately, too.
I generally buy only in-season veggies. In winter we eat kale, cabbage, onions, carrots, potatoes, garlic. I buy about one head of broccoli a month, because DH likes it so much. And we have frozen peas, green beans, corn. In the summer we really appreciate our garden produce.
We hardly ever buy deli meat anymore, except to use very sparingly on pizza (ham and pepperoni).
I am trying to buy less meat. We eat more eggs and peanut butter than meat. I am working on cooking more beans and lentils.
I don't buy nondairy milks anymore, at all. I used to make myself yummy warm sweet drinks with maple syrup and cocoa or decaf or vanilla, but I cut that out when prices went up.
We used to eat cold cereal and now I never buy it (except for one week a year, our camping vacation). We have plain oatmeal or leftovers or homemade baked goods for breakfast instead of cold cereal.
The only frozen convenience foods I buy are burritoes on sale, which DH uses as "emergency lunch" if I haven't managed to make him something from scratch (which I try to keep up with every day). I used to buy other yummy things, but not anymore.
We buy much, much fewer bagged chips (we're GF so I am loathe to give them up completely).
We never buy "bars" anymore...Luna bars or fruit leather or granola bars. We don't buy packaged snacks at all, except occasional bagged chips and corn or rice cakes for sandwiches. I'm working on cutting down our consumption of those as well.
I want to start a new thread - what do you still splurge on, even with prices going up? Off to do that right now...