The book is for both professionals (I would say more entry level mortgage professionals who don't know about these types of loans), financial planners and senior citizens. A reverse mortgage can only be obtained by people over 62 years old. It isn't very technical (I have read it 8 billion times because I did a lot of the typing, proofreading and charts) so it can be read by someone considering a reverse mortgage as well. I would say it leans more toward the person considering the reverse mortgage.
Budget? I did ask about that and his answer was a "couple thousand". So nothing big or anything. This isn't going to be a great big seller or anything, but he is writing another book (about real estate investment) so he wants to promote this book kind of as practice for the next one.
One of his suggestions was an email marketing campaign. I hire a company basically to send info to people who have "opted in" to receive info on a particular subject. To put it bluntly, they spam people who at some point agreed to receive information relative to a certain subject. And it isn't too expensive, about $1,000, so I would still have some money to work with.
Has anyone ever done a press release for a book? That is another idea and where we live the media is still semi-small, so it is possible he could be interviewed for a local morning news show or something ... if I can figure out how to let them know about this great local author ...
Thanks for your responses.