The day has finally come... - Page 4

[JillChristina]

Originally Posted by the_lissa

Well, one reason bf rates are so low is because of how breastfeeding is portrayed in ads vs. formula feeding. Breastfeeding images often include a frazzled mom in dirty or frumpy clothes with no wedding ring; whereas, ff moms are usually portrayed as a clean, happy mom with a happy baby in nice, clean clothes, clean background, and always wearing a wedding ring, etc. By cutting off their heads, it implies that a breastfeeding mother has one function or is only a pair of breasts.

People have studied this in relation to breastfeeding rates. It isn't like people are pulling this out of their butts.

I guess you would have had to study media and advertising to understand more fully. There are no accidents in ads.

Thank you so much for posting this.
Jill

[the_lissa]

You're welcome. I had a breastfeeding and media class during some breastfeeding training. It was a real eye opener.

[HappyFox05]

Originally Posted by llamalluv

:

And how about bras for women who aren't shaped like "boobs on a stick"?

[heatherweh]

Originally Posted by RachelGS

I think it's great news that they've figured out what breasts are for! And selling nursing bras is an endorsement of that. It reminds women that breasts are for nursing and that nursing is normal and beautiful. Their catalog is all about sex, and including breastfeeding in it is a good thing.

I agree. I was just wistfully gazing into the windows of one the other day wishing they had nursing bras. The ones at motherhood don't ever give enough support and I have a hard time finding my size; Target doesn't carry it for example, but Victoria's Secret does!