We just went and got some free pamphlets at our recycling drop off center today that my daughter's are going to pass out.
Also, our school does not recycle so my 3 daughters are going to start keeping a bin in the classroom for all recyclables and even encourage classmates who's families do not recycle to bring in recyclables from home. We will then empty the bins as needed and bring them back the next day.
Also, for my daughter who is in 5th grade she told her teacher about the movie at
http://www.thestoryofstuff.com and her teacher is going to show the class the video on earth day! I am really excited about this because I think it gets to the heart of the problem that runs much deeper than recycling can ever get to.
My daughter in fourth grade already did a show and tell one day about recycling. She brought in some of our reusable shopping bags and examples of all types of things you can recycle in our area.
Those are just a few things we have done. In the schools here recycling is a part of the curriculum but the school does not as of yet recycle and they serve lunch on styrofoam trays that get tossed everyday. It is pretty horrific. My kids have commented, in their own words and noticing on their own that it is so hypocritical how they have all these recycling posters, have them color pages on recycling, and pass out papers about recycling then toss everything in the garbage. The amount of paper thrown out is staggering so I hope this changes soon.
My kids bring their lunch to school using wrap-n-mats and reusuable containers along with a klean kanteen bottle for water and a cloth napkin so no waste every single day. They have shown their classmates who think it is really cool. One daughter even gave her friend one of our wrap-n-mats to use.
I hope this can give you some ideas.